according to @YouGov 69% of Brits use brick-and-mortar stores to physically experience a product, highlighting the importance of getting product accessibility and display right #shopperinsights#pos
Sustainable shopper marketing is more of a priority and more achievable than you might think. Can process make that possible?
The power of process https://t.co/F6aiOqvHSr via @modelshopper
@gregdeacon @BootsUK@Neutrogena The strength is definitely in the structural design over the creative, it fits the space well and is easily stoppable, but I agree the creative is not doing its job :-(
@Craig_Mackay84 Yes promo ends would be great for this, but it is good to trial in aisle too, will be interesting to see how long it stays for. The McVities one was awkwardly behind a pillar, so it wasn't in a brilliant spot. Would love to know what shoppers think.
Yeh, digital screens in Asda, including fins, shelf strips and headers. Great for content simplicity, digital maintenance remains an issue though. @mcvities@walkers_crisps#posinsights