Posterscope

The official Twitter feed of Posterscope UK

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Great article in @AWEurope_ from Planning & Buying Director Tom Murrihy on the importance of early collaboration between creative agencies and OOH specialists to get the most from this ever evolving medium.
#ooh #collaboration #creativity #beseen

https://t.co/BjbXQrBrry

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It's a OOH media first for our lovely client @FerraraCandyJar and their brand Nerds.

Up on Piccadilly Lights to showcase their association with the Super Bowl and employing DeepScreen technology thanks to @OceanOutdoorUK

#ooh #oohmedia #beseen

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An important campaign with our partners at @MGOMD for @GiveBloodNHS to grow and diversify it's donor base for the launch of a brand new donor centre in Brixton.

A station domination, proximity banners, D6's, D48's and phone kiosks thanks to @global @JCDecaux_UK @BayMediaWW

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Have you infringed someone's copyright recently?

Great creative idea from our friends at @uncommon_studio with our partner @TotalMediaUK for their lovely client @HiscoxUK

A new iteration of 'Most disastrous campaign ever' takes some liberties with iconic brands.

#BeSeen

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See you in the morning

Unmissable placements right across the UK for our lovely client @KelloggsUKI

Creative by @LeoBurnettUK in partnership with our friends at @caratuk

Thanks to @ClearChannelUK @JCDecaux_UK @OceanOutdoorUK @InfinityOutdoor @blowUPmediaUK

#BeSeen

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Do Something Big!
Love to see this recruitment campaign for our client @educationgovuk across the UK. Working with @OmniGov and using dynamic messaging with multiple executions designed by @Havas

@ClearChannelUK @global @JCDecaux_UK @KBH_OOH @BoomerangUK1
#BeSeen #OOH

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There are New Year's resolutions to be captured for our lovely client @TheGymGroup

Targeting January sign-ups with dynamic copy call out's to the nearest gym location, and university D6's to target Gen Z.

thanks to o @dentsuX_Global @ClearChannelUK @JCDecaux_UK @global

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Before we get too stuck in to 2025 we wanted to take a look back at some amazing work we delivered for our lovely clients in 2024.

Well done team!

#OOH #oohmedia #beseen

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@NorthernDataGrp looking fantastic in iconic locations, working with our lovely client @TotalMediaUK

Piccadilly Lights in London, The Moxy in LA and 9 x screens in Time Square New York, thanks to @OceanOutdoorUK and @OUTFRONTMEDIAUS

#OOH #oohmedia #BeSeen

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@NorthernDataGrp looking fantastic in iconic locations, for our lovely client @TotalMediaUK

Lon Piccadilly Circus, The Moxy in LA Midtown Financial and the Nasdaq Tower in NY thanks to @OceanOutdoorUK and great to be working with new partner @OUTFRONTMEDIAUS

#OOH #BeSeen

[Posterscope @Posterscope]

Be more Santa!

While channeling Father Christmas Innovation Director Katy Hindley shares 6 valuable lessons for brands that can impact the effectiveness of their OOH campaigns.

#ooh #oohmedia #beseen

https://t.co/BDpVWLHZ0U

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OOH is the most inclusive channel.

And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives

#IPAO #RealWorldImpact #beseen

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OOH is the Responsible Choice

Almost 50p in every £1 spent in OOH goes back to communities.
Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit.

#IPAO #RealWorldImpact #beseen

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OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory.

#IPAO #OOHTheDigitalPrimer #BeSeen

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Great piece of writing by Innovation Director, Will Bentley for @Creativepool on gamification in OOH and how brands are using new innovations to create better consumer connections.

https://t.co/2EiK3zi2So

#ooh #innovation #beseen

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OOH (public media) builds trust (vs private media) through costly signalling.

The broadcast nature of OOH increases the desirability of products through cultural imprinting.

#IPAO #OOHTheDigitalPrimer #BeSeen

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OOH is the digital primer.

It boosts the effect of all other media and pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact.

Source: Analysis 2004-2016 case studies. 55 cases - WARC and JCD
#IPAO #OOHTheDigitalPrimer #beseen

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Did you know OOH reaches more young audiences for longer than any other channel ?

#IPAO #EffectiveOOH #BeSeen

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Wallop! get the jab.

Great to see this 1st ever 3D anamorphic campaign for Department of Health and Social Care up and about across the nation.

Great work with our lovely client @OmniGov and thanks to @OceanOutdoorUK , @ClearChannelUK and @JCDecaux_UK

#OOH #BeSeen

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OOH delivers long-term business results, doubles the chance of brand-fame, and has been proven to increase customer acquisition, profits & market-share.

What's not to like?

#IPAO #EffectiveOOH #BeSeen