Dusting Off a 40-Year Advertising Career—with a Little Help from AI. K-tel records. 900 numbers. 36 Corvettes. “I’ve Fallen and I Can’t Get Up.” KRS-One and Ice Cube. Casino databases. DRTV. Pay-per-call. Search. CTV. And now AI.
I asked AI to help me look back at four decades of advertising and find the throughline.
Turns out it was there all along:
Find the right people. Reach them. Get them to act. Measure what happened.
The technology changed dramatically. The job really didn’t.
I finally dusted off the old campaigns and rebuilt the story here:
My LinkedIn profile
#Advertising #PerformanceMarketing #DirectResponse #DRTV #PayPerCall #AdTech #AIAdvertising #MarketingHistory #LeadGeneration
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