PReboot PRSSA

@PRSSA Regional Conference all about tech at @PennStatePRSSA -- Save the date: February 8-9, 2019

[Matter @MatterComm]

Emma and Beth had a great experience representing Matter's Pittsburgh office at #PReeboot, Penn State University’s regional PRSSA conference. @PennStatePRSSA @PRebootPRSSA

[Beyond Spots & Dots @BeyondSpotsDots]

Our President and Founder, Melanie Querry, spoke at @PennStatePRSSA Regional Conference, PR Reboot, this past weekend! She had a great presentation “Geo-fencing to Strategically Reach Audiences in the Digital Space” and enjoyed speaking to all those who attended!

[PReboot PRSSA @PRebootPRSSA]

What a great end to PReboot! Thank you so much to our guest speakers, as well as our conference goers. And thank you to the Days Inn for hosting us! Just remember — it’s all about that DATA! #PRebootPRSSA

[PReboot PRSSA @PRebootPRSSA]

“I would urge you to collect certifications. Keep the skills you have sharpened and gain new skills” -Bill Zimmerma #PRebootPRSSA

[PReboot PRSSA @PRebootPRSSA]

Bill Zimmerman’s take on capitalizing on the access offered by your institution- “In college, there will never be another time where you have so many tools readily available at your fingertips. Take advantage of them”

[PReboot PRSSA @PRebootPRSSA]

“Understanding excel sheets is one of the best skills you can have going into the job search” -Bill Zimmerman

[PReboot PRSSA @PRebootPRSSA]

“You see more and more brands using GIFs nowadays, almost trying to humanize themselves” -Bill Zimmerman, Penn State

[PReboot PRSSA @PRebootPRSSA]

“You have more digital skills than you think” #PRebootPRSSA

[PReboot PRSSA @PRebootPRSSA]

“According to LinkedIn, video production is one of the most desirable skills to have right now” -Bill Zimmerman, Penn State

[PReboot PRSSA @PRebootPRSSA]

“You don’t need to know everything [about marketing technology], I am here to assure you that you can still look attractive to employers by knowing a few key parts” -Bill Zimmerman

[PReboot PRSSA @PRebootPRSSA]

Next up, we have @BillZHustle from the @PSUBellisario college with a presentation about cross-training in PR

[PReboot PRSSA @PRebootPRSSA]

“Context is important. Always read the room when deciding how to position video for social media.” - David Abruzzese, Penn State Athletics

[PReboot PRSSA @PRebootPRSSA]

David Abruzzese of @GoPSUsports discusses how using video on social media can give the average fan an immersive experience they wouldn’t otherwise get, like walking into the mat at a wrestling dual.

[PReboot PRSSA @PRebootPRSSA]

“The fun of it for me is I don’t know what [social media] is going to look like in five years.”

[PReboot PRSSA @PRebootPRSSA]

Next up: David Abruzzese, assistant director of social media for Penn State Athletics #PRebootPRSSA

[PReboot PRSSA @PRebootPRSSA]

“I think it’d be great to post blogs on professional topics” —Shelley Spector on advice to stand out well. #PRebootPRSSA

[PReboot PRSSA @PRebootPRSSA]

“A resume is not a biography. It should be just the stuff you want us to read about..” —Shelley Spector

[PReboot PRSSA @PRebootPRSSA]

“Build your resume with extra-curricular activities that make sense” —Shelley Spector, President of Spector & Associates and Founder of @museumofpr

[PReboot PRSSA @PRebootPRSSA]

-The 24-hour news cycle has changed PR forever.
-Earned media is important but not easy.
-People trust people, not brands. That’s why influencer relations is important.
-Passion is key. You have to show you want it.

Advice from Sam Bell, Gatesman Account Exec

[PReboot PRSSA @PRebootPRSSA]

“Consumer habits are changing and it’s important to keep up with that. We have to meet them where they are.” -Sam Bell, Gatesman