Precious Edosomwan

Digital Marketer helping business grow online and monetize their audience.

Social Media | Paid Ads | AI | Email

[Precious Edosomwan @PreciousEdobor_]

Before I create content for a brand, I want to understand the business first.

Who is it trying to reach? Why do customers choose it? What do they need to know?

Without that, u're just filling a content calendar with generic content that will likely not resonate with the audienc

[Precious Edosomwan @PreciousEdobor_]

Two businesses can sell the same product and need different content strategies.

The audience, goals, and reasons people buy may not be the same.

Before copying a post that worked for another brand, I'd want to know why it worked in the first place.

[Precious Edosomwan @PreciousEdobor_]

AI can give you 20 content ideas in seconds.

But which ones are worth creating?

You still need to understand the brand, its audience, & choose ideas that serve a purpose.

A full content calendar doesn't always mean a good content strategy.

[Precious Edosomwan @PreciousEdobor_]

One thing I like about AI in marketing is the time it saves me.

Less time with little things means more time to think about what the brand actually needs.

Creating more content isn't always the goal. Creating the right content matters too.

[Precious Edosomwan @PreciousEdobor_]

If a hook feels generic, add a specific tension: who has the problem, what are they doing wrong and what surprised you about it?

[Precious Edosomwan @PreciousEdobor_]

A hook does not need to be loud. It needs to make the right person curious enough to keep reading.

[Precious Edosomwan @PreciousEdobor_]

@GlobalEllah Interested

[Precious Edosomwan @PreciousEdobor_]

Being the Director of Sponsorship & Partnership, @jci_uniben has opened me up to a whole lot in such a short time.

Especially since we embarked preparation for upcoming project, a 3 day Proposal Writing Workshop.

It's been amazing for real. Officially 4 days to go

[Precious Edosomwan @PreciousEdobor_]

I think young marketers should spend less time trying to sound senior and more time collecting real examples of work they can explain.

[Precious Edosomwan @PreciousEdobor_]

A business page can look busy and still leave a visitor with no idea what the business actually does.

[Precious Edosomwan @PreciousEdobor_]

Whenever I create sth with AI whether it's an image, a video, a content calendar, or an app, I always try to make sure there's no trace of AI in my work.

It's the due diligence I put in to ensure I give a quality output that can be indentified as that of a professional

[Precious Edosomwan @PreciousEdobor_]

The best AI workflow is usually the one that saves you time without making your work sound like it came from a machine.

[Precious Edosomwan @PreciousEdobor_]

How do you use AI?

[Precious Edosomwan @PreciousEdobor_]

AI is useful for me when it removes repetitive work.

I am less interested in using it just so I can say I used AI.

It should actually save me time by making my work faster, improving my original idea, creativity and overall output, and then make me some money at the end.

[Precious Edosomwan @PreciousEdobor_]

Clever feels good to the writer

Clear feels good to the reader

[Precious Edosomwan @PreciousEdobor_]

I think one of the hardest parts of building a personal brand is deciding what not to talk about.

[Precious Edosomwan @PreciousEdobor_]

The more I work with social media, the more I realise:

Good content isn't always about having a brilliant idea.

Sometimes it's just noticing something everyone else keeps ignoring.

[Precious Edosomwan @PreciousEdobor_]

I think I'm slowly getting over the pressure to have everything figured out before I start.

Sometimes you learn by doing the thing badly first.

[Precious Edosomwan @PreciousEdobor_]

Good content should do more than look nice.

It should make me understand something, feel something, remember you, or take an action.

[Precious Edosomwan @PreciousEdobor_]

One of the easiest ways to improve your content:

Stop writing for “everyone.”

The moment everyone is your audience, nobody feels spoken to.