https://t.co/j0GNTYba9X my slides from today's #mozcon cover the modern search landscape with loads of new data from @jumpshotinc... Including June's CTR data (spoiler, zero-click searches crossed 50% for the first time)
Despite their best efforts to promote advertising on the platform, #instagram influencers are seeing their engagement dwindle. A worrying trend for #InfluencerMarketing.
https://t.co/WhwU5rKwjF
Everyone who creates content for anything, anywhere should be worried about Google's repeated attempts to answer search queries without a link (and in this case, even worse, with no attribution whatsoever).
In December, Congress asked Google's CEO a bunch of questions, including:
1) What % of searches end w/o a click?
2) What % of clicks do you send to your own properties?
3) What % of clicks do you send to other sites?
This week, I published answers https://t.co/2JsjIneVTw
To understand why:
- Events rarely pay for speakers (myself include)
- Publishers rarely pay content creators
- Book royalties are so low
Check out this excellent piece from Nilofer:
When it comes to #marketing for #fintech, stealing market share from traditional institutions boils down to winning the consumer’s trust.
https://t.co/C5s2bg92su
Happy Monday! Parrot fact of the week (we're just gonna ignore last week's no-show): Winston Churchill allegedly taught his pet parrot to perform anti-Nazi rants. Talk about echo-chamber! #presscast#FunFact
A question came up in a TV game show. What colour is the second G in the word Google. You'd think I'd know it off by heart since I look at it all day every day. I got it wrong. That's banner-blindness for you. I learned to ignore it over time.
Highly recommend this podcasting masterclass! The great @SimonTefula will be sharing his vast ocean of knowledge with everyone lucky enough to attend. Sat, 18 May 2019 - Save the date. #podcasting#contentmarketing
https://t.co/3HJyyYgaAE
Another hugely impressive set of talented teams at the @join_ef Demo Day, including the chaps from @Presscastio 😉. A room full of people much more intelligent than me!