Pretty Pragmatic

The strategic marketing agency that makes sense, sensational.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to @corona with the release of a natural billboard that channels sunshine and shadows to reveal its iconic bottle and the fitting tagline, “Made from the natural world.”

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to American Express, with the release of a campaign fronted by a dentist with a mullet promoting a card that’s for business use, whilst the point earned can be used for pleasure.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to IKEA and WWF as they team up to create Swedish Seedballs - a project that looks to raise awareness for biodiversity and that helps to preserve endangered insects through easy to plant 'Seedballs' that will grow into wild plants and flowers.

[Pretty Pragmatic @PrettyPrag]

#EarthDay

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This week’s #WorkOfTheWeek goes to Medalla Light for their efforts to save the coral reefs through both funding and by turning its beer bottles into sand.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to Beats with the release of a short film in collaboration with DJ Kerwin Frost in promotion of its new wireless headphones, with the short film featuring a variety of creative techniques including claymation, animation, and live-action segments.

[Pretty Pragmatic @PrettyPrag]

This week's #WorkOfTheWeek goes to @irnbru with the release of a hilarious campaign titled ‘Prom’, starring a tuxedoed teen and an unexpected guest who get together thanks to their agreement on Irn Bru's signature taste.

[Pretty Pragmatic @PrettyPrag]

This week's #WorkOfTheWeek goes to @Nike with its unveiling of an innovative 3D billboard in Tokyo, showcasing various Air Max Styles in celebration of Air Max Day.

[Pretty Pragmatic @PrettyPrag]

This week's #WorkOfTheWeek goes to the Mayor of London, with the release of a powerful campaign titled 'Have a word' that brings attention to the epidemic of violence facing women and girls.

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This week’s #WorkOfTheWeek goes to NHS England with the release of a tense campaign titled 'Jack-In-The-Box' encouraging people to visit their GP ‘if something in your body doesn’t feel right’.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to @BurgerKing for its series of posters featuring meaty-looking vegetables, accompanied by the tag line ‘Sorry for the confusion, meat lovers’.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to McDonalds Thailand, which release a brilliant campaign that makes consumers look twice, featuring two lovers kissing with one actually a burger.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to @coinbase for a unique campaign titled ‘Less talk, more Bitcoin’, featuring a bouncing QR code based off the iconic bouncing DVD logo that users could scan to join Coinbase and receive $15 worth of bitcoin.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to @Pringles with the release of its new campaign titled ‘Mind Popping’, with new positioning targeting everything unique about Pringles, including their shape, stacking ability, and storage.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to @VanMoof, which have released a brilliant campaign titled ‘Hard times for a Super Thief’, promoting the bikes super-safe security features.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to the British Heart Foundation, which released a campaign titled ��This is Science’, showing the lifesaving breakthroughs achieved through the research funded by donations.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek goes to Aardman with the release of its new visual identity, celebrating the studio’s culture, values, and people.

[Pretty Pragmatic @PrettyPrag]

This week’s #WorkOfTheWeek is @Heineken, which launched a campaign promoting its non-alcoholic beer. Featuring sociable drinking moments throughout history, each situation shows a person not drinking alcohol being excluded from the “Cheers” moment, before introducing Heineken 0.0

[Pretty Pragmatic @PrettyPrag]

This week's #WorkOfTheWeek is @Arsenal & @adidasfootball who have removed the red from their strip for this weekends game as part of the 'No More Red' outreach against knife crime. 👏https://t.co/hsopyiJKdW

[Pretty Pragmatic @PrettyPrag]

This week's #WorkOfTheWeek is @stonewalluk with the release of a powerful campaign, Proud Mistletoe, encouraging the LGBTQ+ community to kiss hate goodbye.