Business Tip: Use Video Marketing to Boost Business
Industry surveys have found that videos increased brand awareness by 70%, Traffic by 51%, and sales by 34%!
Video Tip: Create Short Attention-Grabbing Videos
68% of people will watch a full video if it's under a minute long and 33% lose attention after 30 seconds of watching a video. So make sure you're quick and to the point!
Marketing Tip: Social Proof
58% of consumers check out a brand's social media page before visiting their website.
Make sure your page represents your brand authentically with genuine video content!
Photo Tip: The First Few Seconds Matter Most!
The average attention span for a video or post is about 8 seconds. Bring your idea or story to light within that timeframe to hook your audience ASAP.
Photo Tip: Use a Tripod!
Increase the stability of your shot with a tripod, especially when taking photos in low light. This will increase the quality of the end result making for crisp photos!
Video Tip: Create Thumbnails
Thumbnails are the first impression you make on a potential viewer. When everyone's fighting for attention as people scroll through their phones you want to hook someone straight away! A great thumbnail can help you do that.
Video Tip: Get B-Roll AKA Footage
Use B-Roll for filler and transitional cuts to improve the overall quality of your final video. It also helps move the story along.
Video Tip: Camera Angles
While filming use different camera angles, such as high, low, overhead, and hero shots to create different effects when telling your story.
Video Tip: What KIND of marketing videos are you making?
Presentations, Ads, and Explainers are all different types of marketing frameworks for you to choose from. Make sure you know which is best for your business ✅
Video Tip: Always EDIT Your Videos.
Even if you're not a video expert, minor edits and tweaks can really help to smooth out your raw footage. This allows for a more enjoyable viewing experience that helps your brand accomplish its goals 💪
Photo Tip: Use candid photos in your marketing!
Real-life moments that aren't staged can make for authentic photos that show sincere content for your viewers. So, don't say cheese!
Photo Tip: Use your camera flash sparingly. Off-camera lighting is usually the best way to go. However, if you need to use the flash, reduce the brightness for a better look 📸
Join us in our celebration of Black Excellence. Today we are highlighting @EllercaHealth. Founded by Daniel Yeboah, whose experience as a nurse helped him establish this digital health platform empowering patients with chronic conditions.
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