Clay Owen

Gamecock professor. Former PR guy at AT&T and producer for CNN. College Football fanatic.

[Clay Owen @ProfClayOwen]

Data from the Social Media Insights Lab at the @UofSC confirms @Lane_Kiffin is the talk of social media - but it's not good. 83% of the conversation about Lane is negative in the last 24 hours. #collegefootball

[Clay Owen @ProfClayOwen]

Amazing how winning solves a lot of hot seat problems... a big turnaround for Belichick on social media, according to our analysis at the University of South Carolina. #UNC #Belichick #CollegeFootball #SportsData

[Clay Owen @ProfClayOwen]

Check out my latest article: Moments vs. Memory: How USA and Argentina Are Wining Attention at the World Cup https://t.co/gwh4b4FTnb via @LinkedIn

[Clay Owen @ProfClayOwen]

If a butterfly flaps its wings in Gainesville, does a storm hit Pasadena? College football’s chaos is real — and the fans online often sense it before the experts do.
Read more: https://t.co/6CXTP510XB @ameyers_ @mulvihill79

[Clay Owen @ProfClayOwen]

Thanks @CoachSBeamer for supporting @curingcancer ! https://t.co/rJYKj1wJvF

[Clay Owen @ProfClayOwen]

Newbie women’s round ball fans take note. @_ajawilson22 is the best. Hands down. https://t.co/TPJFPisoFb

[Clay Owen @ProfClayOwen]

The Georgia Dawgs are back on top – at least when it comes to making an impact on social media platforms.
Georgia climbed to No. 1 in the team rankings in the @UofSC's College Sports Social Pulse™ this week. https://t.co/7MN5Oovknq @jeffsentell @Kconnorriley

[Clay Owen @ProfClayOwen]

John Mateer overtakes Arch Manning as the No. 1 player in the College Sports Social Pulse from the @UofSC's College of Information and Communications.

[Sooners On SI @SoonersOnSI]

Who's Hot? John Mateer and Oklahoma: College Sports Social Pulse Rankings Are a Brand New Metric
https://t.co/ymlNHuw2Qq

[Clay Owen @ProfClayOwen]

Wonder why so many major brands are going all-in on college football? Analysis by the @UofSC College Sports Social Pulse shows Week One engagement by fans on social media is up 151% year-over-year. Volume is up 131%. And fans are overwhelmingly positive. https://t.co/up1oN7juDp

[Clay Owen @ProfClayOwen]

The Seminoles roared into the Top 10 of the College Sports Social Pulse™ — climbing 24 spots after their win over Bama. Hype videos + fan buzz put FSU back in the national online convo. https://t.co/up1oN7k2sX

[Clay Owen @ProfClayOwen]

Congrats Lee Corso on your last @espn @CollegeGameDay. Grateful for your many years of service to @curingcancer and your friendship.

[Clay Owen @ProfClayOwen]

The @UofSC 's College Sports Social Pulse has a new team on top. Ohio State is dominating the online discussion. Find out more: https://t.co/9bxpcGMXF8 @OhioStateFB @CUBuffsFootball @AlabamaFTBL @GeorgiaFootball @KU_Football

[Clay Owen @ProfClayOwen]

Farmageddon Goes Global, but Ohio State and Kansas Own the Online Conversation https://t.co/dsFtRaecoh via @LinkedIn

[Clay Owen @ProfClayOwen]

Sure @TexasFootball may be number one in preseason polls, but the science at @UofSC says @AlabamaFTBL still rules when it comes to online swagger: https://t.co/9g4ps1fXzQ