A. Lynn Matthews, Ph.D.

Marketing Professor at Wichita State University. Proud nerd. I geek out over person-brands, services marketing, and survey methodology.

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Excited that my work with @mktwalker and Seth Cockrell on #brand management for state & national parks is now published in the J of Public Policy & Marketing @ama_journals! Hope it's helpful to @NatlParkService @TheKDWP @CAStateParks and more! https://t.co/7yEIbwl4GE

[A. Lynn Matthews, Ph.D. @ProfMatthews]

@cass__stevens @BartonSchoolWSU @WichitaState Thank you!! Until we get an official Barton School store, my Cricut is great for showing Business School spirit!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Happy first day of classes, @WichitaState @BartonSchoolWSU students! Looking forward to an exciting semester of Marketing Research with you!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

How, exactly, can service providers show authenticity to clients, and which forms work best? Super excited to share my dissertation research on this topic, with @meike_eilert, in the Journal of Services Marketing, now in print! https://t.co/jPLlJa68H0

[A. Lynn Matthews, Ph.D. @ProfMatthews]

@LarisaGenin Thank you, Dean Genin!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Delighted to report the acceptance of my 2nd diss paper at JSM. It feels great to have all of my diss research out in the real world, hopefully making a difference to managers! Thanks to @meike_eilert, my amazing committee member/coauthor; couldn't have done it w/o you!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Mask? Check. Coffee? Check. Let's go meet some students! Happy Spring Semester, @WichitaState @BartonSchoolWSU! I am so ready to get back in the classroom!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

What great research, @olson_km & @jolene_smyth! I'll start incorporating this into my own survey work and my Marketing Research class at @WichitaState
@BartonSchoolWSU. Thanks for moving the field forward, and I look forward to seeing this in a journal!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Prepping for Spring semester: just uploaded an intro video for my Marketing Research course so students at @WichitaState @BartonSchoolWSU can know what to expect! https://t.co/rYtU4GCUbt

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Baby's first trip to campus at @WichitaState @BartonSchoolWSU at 8 weeks old! You're never too young to start learning good business principles!

[Wichita State @WichitaState]

Happy Birthday, Wichita! 🎂🌾

💛 @CityofWichita

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Great new article on person brands in JAMS! Congrats to Smith and Fischer! Their theoretical model based on netnography should be useful for anyone seeking to build their online brand and gain audience attention.

[JAMS @JAMS_updates]

How do person brands attract and retain attention in organized online attention economies? A new article by Smith & Fischer offers practical insights to influencers, marketers, and platform managers:
https://t.co/7qz5MXooVY #AttentionEconomy #Platform #Influencer @SUBizSchool

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Honored to be a speaker today at the virtual Fi360 conference for investment professionals, sharing survey results of how credibility, reliability, and client-centricity relate to financial performance. Thanks to the 100+ professionals who earned CE credit for attending!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

This week: graded reflection papers, homework, group oral presentations, and final semester group papers, led a client Q&A with my students, and created a webinar presentation on my research. Whew! Glad it's Friday!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Well, Winter AMA should be interesting this next year...best wishes to everyone who will be on the postponed market!

[Aric Rindfleisch @aricrindfleisch]

Academic Council on the State of the 2020 Job Market and AMA Interviewing https://t.co/RboRbL8gmi

[Wichita State @WichitaState]

Dear Shocker seniors:

We invite you to share any posts, photos or videos acknowledging your accomplishments using the hashtag #ShockerGrad across all social media channels.

We want to celebrate you! 🎓👏🏻💛

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Ah, advertising. At least they're all communicating a clear brand message! https://t.co/EGO1NdQnF5

[Sam Riegel @samriegel]

I think I auditioned for like half of these ad voiceovers: https://t.co/xhVSg1nHIR

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Great example of authenticity in action for person-brands!

[The Wall Street Journal @WSJ]

Wendy Nguyen explains her business model and how authenticity is key to success #WSJWhatsNow

[A. Lynn Matthews, Ph.D. @ProfMatthews]

@olson_km Congratulations! This looks really cool!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Many thanks to my amazing committee members: Jim Gentry (chair), Meike Eilert, Les Carlson, and Susan Fournier @QuestromDean for helping me get my dissertation work to this point!

[A. Lynn Matthews, Ph.D. @ProfMatthews]

Check it out! My JBR is now available online! Highlights: FSE personal authenticity increases purchase intent, FSE auth matters more for less authentic brands and for credence services, and these effects are mediated through trust & quality. https://t.co/ENweur1MZ0