Ebube Mbonu

It's a great advantage to have me on your side bringing visionary strategies for value creation through innovative enterprise development.

[Ebube Mbonu @Promisedebube]

We just launched SOMETHING FREE FOR EVERYONE, a customer experience brand that offers free lifetime benefits to users and provides ideal customer acquisition and lifetime retention to enterprises.
#ebubembonu

[Ebube Mbonu @Promisedebube]

I'm sure you are ready to take your customer loyalty to the next level.

Are you?

[Ebube Mbonu @Promisedebube]

Are you tired of investing in loyalty programs that don't deliver long-term results?

Without an effective loyalty program, you're losing customers to competitors and missing out on valuable revenue opportunities.

[Ebube Mbonu @Promisedebube]

See remarkable results with our pilot program, including;
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By partnering with us, you gain access to our innovative loyalty program, expert support, and data-driven insights to drive business growth.

[Ebube Mbonu @Promisedebube]

@MasteryQuot Sales

[Email Of The Day @emailoftoday]

Marketing Fact:

The best brands feel familiar.

Consistency in tone, visuals, and messaging makes you memorable and trustworthy.

[Daily Copywriting @dailycopywriter]

Copywriting Tip:

Use friction words carefully.

Words like “buy,” “submit,” or “sign up” can feel like work.

Focus on what they get, not what they have to do.

Example:

Instead of “Sign up”

try…

“Get instant access”

[Teddy Mitrosilis @TMitrosilis]

Build a team full of people with these 3 qualities, and it’s nearly impossible to lose

[Email Of The Day @emailoftoday]

Marketing Tip:

If you confuse, you lose.

Clear beats clever.
Simple beats smart.

Make your message so obvious it can’t be misunderstood.

[Daily Copywriting @dailycopywriter]

Copywriting Tip:

Replace generalities with specifics.

“Save time” is vague.
“Get 5 hours back every week” is powerful.

Specifics make your promise believable.

[Ebube Mbonu @Promisedebube]

@DavidHundeyin It's a game and you are the pawn

[Robert Greene @RobertGreene]

The future belongs to those who learn more skills and combine them in creative ways.

[Email Of The Day @emailoftoday]

Marketing Tip:

People won’t remember what you said.

But they will remember how you made them feel.

If your message doesn’t spark emotion, it won’t stick.

[Daily Copywriting @dailycopywriter]

Copywriting Tip:

Stop writing for everyone.
Start writing for one person.

Picture your ideal customer.

Write like you’re speaking directly to them.

The more personal it feels, the more powerful it becomes.

[Andrew Wilkinson @awilkinson]

Stop what you're doing for a few minutes.

Outrage porn about Trump, Mamdani, and P. Diddy can wait.

None of that matters compared to what I'm about to say.

Something insane is coming.

Something that's made me rethink everything I know about investing and business.

What if I told you that in the next 1,000 days, everything you've learned and honed over the last few decades could become irrelevant?

Your expertise. Your knowledge. The things that gives you status and wealth. All of it—potentially made obsolete.

There's something scary and amazing happening in the world.

An artificial intelligence tsunami is approaching that will wash away the moats of an astounding number of businesses - and almost nobody sees it coming.

And I'm not just talking about you tech bros.

Everyone. HVAC. Plumbing. Electrical. Carpentry. Construction. Landscaping. Every business model built on today's skilled labor shortages is about to change.

Just as we protect our most valuable physical assets, we need to think about protecting ourselves against this impending disruption.

Think about your house for a second. You've got insurance for that, right?

Most of us pay a small annual fee (a premium) to protect our homes from fires and other unpredictable events.

It makes a lot of sense. A price we collectively pay to help us sleep at night.

But outside of their homes, most people don't adequately insure themselves because, let's be honest—it's confusing to figure out how to do so, and frankly, it's painful to think about downside scenarios.

Yet for many of us—founders especially—the majority of our net worth isn't in our homes. It's in business equity. Private, and sometimes public portfolios of stocks.

Insuring against risks to business equity is complicated, and "hedging" — insuring financial assets against loss — mostly remains the domain of people in finance.

Like when my friend @BillAckman made $2.6 billion from $27M worth of credit default swaps—the billionaire equivalent of buying "fire insurance" for his massive stock portfolio—during the height of COVID insanity in March 2020.

A hedge is the finance world's version of home insurance.

For the cost of a few percent of your assets, you buy a financial instrument that (hopefully) covers you in a downside scenario. If some black swan occurs and causes the value of your assets to fall, you get a big payout that covers your losses.

In some cases, investors even buy these as individual investments. All-or-nothing bets on a macro trend, a company being disrupted, or a risk the market is underestimating.

But the problem with a hedge is that you can't buy one when you need one. You have to buy them before everyone else catches on.

And right now, there's a massive exogenous risk to almost every business model on the planet: artificial intelligence.

Yeah, yeah. You've seen ChatGPT. I can see you shaking your head.

But this isn't about chatbots that forget what you're talking about after 10 minutes. This is about where it's going in the near future.

I'm astounded by how few business leaders are thinking clearly about that future. Even people in tech who should know better.

Yes, they get that AI is a big deal.

What they don't get is that many of them are ants in front of the steamroller.

Imagine you're living in 1900 and someone hands you a smartphone. That's the level of disruption we're about to experience.

The best summation I've heard is this quote from @bgurley:

"It's like we've discovered a new continent with 100 billion people on it, and they're all willing to work for free."

*Note: these people are also soon to be super geniuses. But more on that in a moment.

How would the world react if this was true? If we discovered this imaginary continent?

I think slightly differently from what we're seeing today. Because we'd all recognize that it would completely shift the dynamics of our labour force.

It would be like if, over the course of a year or two, 80 million extremely skilled illegal immigrants entered the United States and were willing to accept 10‑cent‑per‑hour wages.

This might sound wild, but this isn't some far-future prediction: many conservative analysts agree that AI will in some way disrupt at least 25% of all jobs by 2030 - and that number keeps getting revised upward.

Here's the scary part: Imagine we could hit a big red PAUSE button and stop AI development in its tracks. Freeze it. No more progress.

Just roll out what already exists.

Here are the jobs we know will vanish in 5-10 years, using only today's technology like LLMs (OpenAI/Anthropic/Grok/DeepMind) and self-driving (Waymo/Tesla):

Drivers - 7-10% of jobs Trucking, taxi/Uber, delivery, couriers

Admin - 10-15% of jobs Data entry, exec assistants, customer service, bookkeeping, payroll

Low Level Legal - 2-5% of jobs Paralegals, legal researchers, contract review

Of course, these are just the jobs that would be disrupted if we PAUSED AI today, made no further progress, and focused on rolling out these technologies.

This gets far crazier if you assume AI continues to progress.

Based on conversations with leading AI researchers and my own analysis, here's what I imagine the next five years could look like:

2026-27: First Wave

- AI automation becomes more widespread
- Digital Employees arrive
- Markets celebrate productivity gains

2028-29: The Hammer Drops

- AI matches/exceeds human cognitive abilities
- Mass white-collar displacement begins
- First fully AI-managed companies appear GDP soars while individual prosperity grows less certain

2030 and beyond: The Great Reshuffling

- AI-human hybrid roles become the norm
- Many knowledge work jobs vanish
- New goods and services emerge, creating new unforeseen jobs
- Profound increases in productivity across all dimensions of society (business, science, medicine, education, research)
- Governments create a universal basic income or negative income tax

This isn't science fiction futurism. These timelines are based on predictions from industry leaders.

@DarioAmodei, Anthropic's famously cautious CEO, who has historically underestimated AI timelines (and who is about as close to the metal as you can get), recently predicted that AI could wipe out half of all entry-level white-collar jobs within five years.
What he said next was far more profound:

"I have never been more confident that we're close to powerful AI systems. What I've seen inside Anthropic over the last few months has led me to believe that we're on track for human-level systems that surpass humans in every task within two to three years."

Let me bold that for you: IN EVERY TASK.

That is, beating the best PhDs in the most complex fields (physics, material science, biology, astronomy, etc) by 2027 or 2028.

Let's say it's the latter. January 2028. That means that we have 918 days until our human "hardware" — our brains — become like vinyl records compared to digital audio.

Beautiful and unique in their own way, but ultimately obsolete for most practical purposes.

There will be a day - probably in 2026 or 2027 - when we'll look back and say 'that was the moment everything changed.' Just like the iPhone launch or the internet going mainstream.

I believe we're rapidly nearing that inflection point.

I remember walking around, shopping in a mall, using my Palm Treo — one of the first internet connected phones — to send emails and thinking "this is the future."

But we all know what happened next.

The iPhone came out. The Palm Treo was a joke compared to what was coming, just as current AI systems are a joke compared to what's coming in the next 2-3 years.

A friend of mine who works at a frontier AI lab put it this way:

"Nobody gets what's coming. When I talk to people about this, I feel like I'm an epidemiologist in January 2020 freaking out about COVID while my friends stare at me like a crazy person."

But what about jobs that require humanity? Deep connection and trust?

We have a deep need to connect with other humans and I don't imagine that will change.

Business has always been built on relationships - on looking someone in the eye and knowing they'll deliver, on understanding subtle social cues, on building genuine connections that last years or decades. Surely those roles are safe from AI disruption.

Or are they?

Have you tried OpenAI's Advanced Voice mode? It's basically the movie 'Her' in real life – a perfectly natural voice you can talk to conversationally.

It launched just 12 months ago, and already I sometimes forget I'm not talking to a human (when in reality, I'm talking to millions of lines of code).

What about video models like Google Veo 3 and OpenAI's Sora? They're already generating photo-realistic videos of humans that look almost real.

Now combine the two: LLM + audio + video.

Imagine 4K streaming video with perfect human voices, complete with emotional resonance and an LLM that can pass the Turing test.

This is the disruption nobody's talking about.

We all love thinking that AI = efficiency. That the AI and robots can do all the stuff we don't enjoy (boring admin work, data entry, driving taxis, etc) and free us up to do everything else.

That is surely true.

But in reality, AI will soon be able to do EVERYTHING.

Including the one thing everyone assumes is safe: human connection.

In the next few years, we will all have Digital Employees and maybe even friends and therapists who, for all intents and purposes, will be Digital People.

Somebody on Slack, who joins your Zoom and appears as a woman sitting at their desk, chatting casually with the team, making jokes, and taking notes. Someone who can look you in the eyes and emote. Someone you can call up to brainstorm, then ask to meet with the rest of the team to drive things forward. Who, if you didn't know she was AI, you'd assume was just a super smart person working remotely.

We all think prompting is key. That it's the new coding. But we're in the command line interface stage of AI. Soon, prompting will just be a conversation—just as we "prompt" our team at work.

Need financial reporting? Your AI accountant will synthesize data from all your systems in real-time – no more monthly closes or waiting for reports. They'll continuously analyze your cash flow, predict upcoming shortfalls, and proactively suggest optimization strategies based on industry benchmarks and your specific business patterns.

Want to create an ad campaign? Your AI director will generate multiple concepts live, complete with storyboards and test footage. They'll analyze your target demographics, predict engagement metrics, and even estimate how each version might affect your sales.

Trying to rethink your business model? Forget McKinsey, you'll "hire" an AI management consultant. They'll do what management consultants do: pick your pocket watch to tell you the time.

Ask you a zillion questions, request you send them a bunch of data, and ask you to give them access to all your systems. In 72 hours, they'll accomplish what would take McKinsey 6 months and cost you millions. They'll have a change management plan rolled out across your company, individually meeting with every single employee using genius-level psychology and incentives to motivate them to implement their plan.

Feeling blue? You'll do a video chat with your AI therapist. They'll be PhD-level in not only psychology, but psychiatry, medicine, and all other modalities that could be affecting your mental health.

Or maybe even a digital friend who is deeply empathetic and can make you laugh harder than any standup comedian.

The list goes on. Are you hearing me?

If I'm even half correct, most knowledge/white-collar work as we know it is gone.

So, what's left? What's safe?

What about physical skills that took decades to master - surely the trades are immune?

I hear it all the time from blue-collar business owners:

"AI doesn't keep me up at night."

Well, it should.

Sure, there will still be jobs in the trades, home services, and retail for the foreseeable future.

But will the businesses be as profitable? And will wages continue to be as high as they are?

I don't think so. The AI steamroller is coming for blue-collar and Main Street business owners too.

Why? Because business is all about competition.

Right now, trades like HVAC, local retail shops, and personal services are profitable for one reason: limited supply. There aren't enough technicians, qualified staff, or entrepreneurs in these fields. High demand, low supply – owners take the spread.

But where do laid-off white-collar workers go?

Think about these people - the ones who followed society's blueprint perfectly.

Top universities, crushing student debt paid off diligently, grinding through prestigious internships, climbing the corporate ladder exactly as they were told.

The MBAs, the consultants, the middle managers who picked the "safe" path. The corporate lawyers who spent a decade in school. The accountants who collected every certification.

They did everything right. Good schools, good grades, safe careers. The responsible choices.

And suddenly, they're holding worthless credentials in industries that no longer need humans.

These millions of educated, ambitious people aren't just going to disappear. They're going to pivot hard into whatever fields they think AI can't touch. And that brings us to traditional blue-collar jobs.

As they flood in, bringing their education and capital, they create massive competition and margins collapse.

Of course, this disruption will take time—retraining as an HVAC technician doesn't happen overnight—but a flood of new labour to these job markets seems inevitable.

The jobs themselves will survive. Just as Jevons Paradox shows that increased efficiency can drive higher consumption, cheaper services mean more demand.

Because it will become cheaper, we might all do more renovations, have more ornate landscaping, get more frequent haircuts, and do more extensive home upgrades. Maybe you'll finally build that outdoor kitchen, or get weekly massages instead of monthly ones, or hire regular cleaning services instead of doing it yourself.

But business owners won't see the same profits. More competition means better prices for consumers but razor thin margins for businesses.

Just like restaurants, hair salons, and convenience stores - industries where intense competition has created a brutal reality: long hours, thin margins for owners, and modest wages for workers despite the essential nature of their services.

And what if we add robotics into the mix?

@elonmusk claims Tesla's Optimus humanoid robot will be in production by 2026 (Elon admits he's usually too aggressive on timelines, so call it 2028-29). Pair that with superintelligent AI, and suddenly manual labor may not be safe either.

To be clear, many roles that require a delicate human touch—those involving nuanced physical manipulation, intricate interpersonal dynamics, and deep empathy—may be less susceptible to automation. But roles that today require deep trust—think therapists, doctors, consultants, lawyers, financial advisors—aren't necessarily immune to AI over the long term.

And what will that long term future be like? Incredible for humanity But in the short term? Bumpy. Very bumpy.

As an investor, I feel like I'm evaluating sand castles on a beach with an unpredictable tide. Some castles are built higher than others. Some will survive. But the tide is far less predictable than it was last decade.

On the flip side, as a person, entrepreneur, and consumer, I welcome our new AI overlords. These are exciting times.

Most goods and services will become abundant and cheap. And good medical care, legal advice, education, and mental health support (among many other things), will effectively become free for everyone.

Once AI reaches human-level intelligence, scientific progress won't just accelerate - it will explode exponentially as each breakthrough immediately compounds into the next.

I believe, if we achieve AGI (human level intelligence), and then ASI (super intelligence), it will likely solve climate change, extend human lifespan, and cure diseases at an unimaginable speed.

This is an insanely exciting future that we are about to enter. I can't wait.

But there's a catch.

There's a gap. A trough of sorrow between today and that abundant future.

Whether it's UBI, new economies, or a Star Trek-style post economic world – this transition will take time.

In the near term (next 5 years), we are facing 20-30% job disruption. Maybe more.

Remember the Great Depression? At its peak, the US reached 25% unemployment. That meant successful people in homeless camps. Bread lines. Society on the brink. And that only lasted a year before employment spiked again.

So how do we protect ourselves from this unprecedented disruption? This is where hedging comes in.

There's a quote I love by Andy Grove, the longtime chairman of Intel:

"Only the paranoid survive"

I was born paranoid. It's the way I'm wired.

I always think about the downside. In any deal I do, I'm asking myself "how could this go wrong" or "what action could I take to de-risk this". And while it makes me less happy day-to-day, it has made me a better investor.

Over the last year, I've spent an unimaginable amount of time pondering this stuff and considering where it might lead and planning for this potentially bumpy future.

These are the steps I'm taking to insulate myself.

Throughout my various businesses, I'm realigning around what's coming:

- Improving margins by automating roles

- Training our teams on the latest tools

- Examining our unique data assets

- Focusing on brand, switching cost, and network effect moats

- Underwriting deals far more conservatively

I still feel great about many of the businesses we own - people will continue to DJ at weddings and clubs, drink coffee, watch and talk about films, and make and sell goods. We own many businesses that will benefit in this future.

But I've become way, way more conservative. Over the past year, we've passed on dozens of businesses that we previously would have jumped on. The AI risk was just too high.

Far too many tech companies are just databases with a nice interface — ripe for LLM and agent disruption.

Without a network effect or hardware lock-in, most software is up for grabs. What previously required millions in R&D and can now be vibe coded by some college kid in a weekend.

As with blue collar work, it's not like software ceases to exist. I just see it becoming a million times more competitive, driving margin compression, as the cost to build software goes to near zero.

Outside of these best practices, I'm also looking for smart hedges - those little insurance policies that could pay off big if there's rapid adoption of AI.

Here are a few ideas that could be opportunities for hedging:

Self-driving vehicles: Full self-driving is already here. I use it 90% of the time in my Tesla, and their robotaxis are coming later this year. Trades I've considered: Long Tesla calls for robotaxi and Optimus upside, puts on Uber/Lyft as their networks become obsolete.

Human longevity: AI could dramatically extend lifespans as it rapidly accelerates breakthroughs in medicine. Trade ideas: Long retirement home operators like Welltower/Ventas for sustained demand. Short annuity-heavy insurers like Prudential/Lincoln National whose actuarial assumptions break if people live longer.

Compute and inference: The obvious plays - buy NVIDIA, ASML, and TSMC. Great companies but expensive multiples and premiums. Note that TSMC carries Taiwan risk.

Datacenter infrastructure (my favorite): In January, I came across IREN ($IREN). They own massive datacenters with 1.4GW of power capacity coming online in Texas by 2026 - the kind of infrastructure AI companies desperately need. Currently they mine Bitcoin profitably, but here's the hedge: if AI compute demand explodes, these same facilities could be worth $20-40B based on typical datacenter multiples. Even if AI fizzles, they still have a profitable Bitcoin business and valuable power infrastructure in a world increasingly hungry for both compute and clean energy. Heads you win big on the AI boom (10-20x potential), tails you own scarce datacenter assets at a steep discount. For a more conservative bet, I also like MSFT and AMZN, who control massive amounts of computing power.

Frontier models/other beneficiaries: You could buy secondary in Anthropic, https://t.co/4g9pvs09Zy or OpenAI, but the valuations are huge, positions are difficult to come by, and you're also betting on a winner (this is notoriously hard to predict). Another frontier play is simply to buy Google, which owns DeepMind/Gemini (the risk being that it bungles their AI rollout or their ads/search business gets decimated by ChatGPT).

The other investment I've considered with a mix of exposure is Softbank. It holds some OpenAI and other AI businesses, owns 90% of ARM (whose chip designs are a small part of many critical AI components and GPUs), and is trading for roughly ⅓ of NAV (the risk there is its volatility/debt, as Masayoshi Son is known for wild bets).

*Note: I own some of these stocks. This is not investment advice. On options and shorting: the market can remain irrational longer than you can remain solvent - be extremely careful with these strategies and size appropriately.

Anyway, please consider my arguments and take the other side. Send this to the smartest people you know in AI and business. Roast me. I'm all ears.

It could play out very differently. This could all go smoothly. Scaling laws could slow. I could even be the modern-day equivalent of a 1950's futurist predicting that, by 1990, we're all going to be living on the moon with robot butlers.

I hope I look back and feel embarrassed, because it means that AI has gone much more smoothly than anticipated.

Here are a few of the best arguments for why I could be off base:

- We run out of useful training data

- The power grid and/or compute can't keep up

- Regulators, bureaucracy, and coordination problems slow adoption

- A crisis in Taiwan halts the chip supply

- Smarter AI delivers diminishing returns

- Local models and inference (Apple Silicon/Nvidia) make datacenters irrelevant

- "Last Mile" problems reduce job disruption

These could all end up being the case.

But just sit with this for a bit. Read some stuff and think about it.

Before jumping down my throat, read/watch a few of these:

Machines of Loving Grace by @darioamodei (blog - also check out his excellent interview from Davos in January on YouTube)

Situational Awareness by @leopoldasch (blog)

Wait But Why: The Artificial Intelligence Revolution (blog)

Humans Need Not Apply by @cgpgrey (YouTube)

Power and Prediction by @professor_ajay /Goldfarb/Gans (book)

Supremacy by @parmy

The Coming Wave by @mustafasuleyman

Mull it over and let me know your thoughts.

What if I'm right? Or even half right?

Personally, I think it's worth considering the in-between times and having some fire insurance.

Sure, maybe my timelines are wrong.

Maybe they're too aggressive.

Or too conservative.

But the trajectory is clear:

We're heading into uncharted territory at unprecedented speed and AI isn't waiting for us to be ready.

AI doesn't progress linearly. It compounds exponentially. And unfortunately, our outdated grey goo hardware (brains) don't grok exponential curves very well.

T-minus 918 days and counting until human brains turn into vinyl.

Godspeed🫡

[Ebube Mbonu @Promisedebube]

@FinPlanKaluAja1 Lack of active continual research to get actual realtime feedback for iteration deserves budgetary attention.

[Ebube Mbonu @Promisedebube]

@FinPlanKaluAja1 Isn't it a valid operation worthy of research and development cost?

[Ebube Mbonu @Promisedebube]

@toyinomotoso Never overestimate your target audience.

[Mastery Quotes @MasteryQuot]

Welcome the attacks of your enemies for how much they improve your work and toughen you up.