PR%F Awards 2025

PR%F Awards-all judges are buyers! #spirits #wine #beverage awards competition by F&B Magazine & Delta Sky Club #LasVegas

[Michele Tell @MicheleTell]

PR%F Awards is the ultimate spirits, wine, and beverage competition, with dedicated space for THC, CBD, and cannabis-infused innovations. As the comprehensive beverage competition, we celebrate the bold, the different, and the unique. Our judging panel is made up entirely of beverage buyers from across the country—industry professionals actively searching for standout brands to place on retail shelves, behind bars, and into restaurants nationwide. From spirits and wine to mixers, functional beverages, infused drinks, and emerging categories, PR%F Awards is where innovation gets noticed. If your product breaks boundaries or creates a new lane in the marketplace, this is the competition for you. Enter today at PR%F Awards. Don’t see the perfect category for your brand? DM us directly—we’re always expanding with the industry. @Proofawards

[PR%F Awards 2025 @Proofawards]

It was great meeting the team behind the brilliance & resilience & excitement of the new recovery drink/energy drink era. Super great to meet you @Drink_Recover @FOODBEVERAGEMAG @LA_Libations The Beverage Forum.

[PR%F Awards 2025 @Proofawards]

It’s been an incredible two days at The Beverage Forum meeting with top retail buyers, grocery stores & online retail giants & hearing insights on longevity from top legacy brands in the world like @DCoors @CoorsLight @MolsonCoors - Day Two - in the books! @FOODBEVERAGEMAG #coors #beer #beverages

[Michele Tell @MicheleTell]

Super cool drone experience at The Beverage Forum - Manhattan Beach, Calif. Key celebrity speakers @robinthicke (new espresso martini brand coming soon…) @CheechMarin @cheechandchong (Delta 9 THC drinks) @LA_Libations @LALibationBev @Proofawards

[Michele Tell @MicheleTell]

Super excited to be on the @PourDecisions7 this afternoon w/ Dino Sarti @LAlibations @LALibationBev - super fun to speak of @Proofawards - & our all judges are buyers platform, and the expansion of hundreds of categories to include waters, energy drinks, collagen drinks, probiotic bevs, sodas, juices as well as wines & spirits! And shhhhhhh. I went on the podcast right after @CheechMarin @cheechandchong - what a thrill! https://t.co/LNURlzniAX

[PR%F Awards 2025 @Proofawards]

Our 2024 Best of Show @brothersbond & @iansomerhalder introduce @drinkcaliwater #olivertrevena & #nikkireed discuss the startup of launching #cactuswater as a new alternative to coconut water at The Beverage Forum today.

[PR%F Awards 2025 @Proofawards]

Non-Alcoholic & High ABV - both ends of the spectrum - on the rise says @Walmart beverage executives at today’s panel The Beverage Forum. …Looking for beverages that offer customers a solution… key notes from Walmart execs today.

[PR%F Awards 2025 @Proofawards]

Calling all Tequila, Mezcal, Jardin, Agave, and Raicilla producers—this is your moment to shine. Showcase your craft, heritage, and innovation on a stage built for discovery and recognition. From bold, smoky mezcals to elegant tequilas and rare regional expressions, your spirit deserves to be tasted by top industry buyers and decision-makers.

All judges are buyers.

Stand out in a competitive market, earn prestigious medals, and open doors to new distribution opportunities. Whether you’re established or emerging, now is the time to elevate your brand. Enter today and let your agave spirits speak for themselves. Don’t wait—join the movement and be recognized.

https://t.co/SILErM5Hzb

@FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirited ice creams, slushies, gelatin shots, popsicles. Win medals in both taste & package design. All judges are spirits buyers looking for the new & cool - right before summer. Enter here: https://t.co/5XCHbVaJ3x. @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Enter your spirits, wines, beverages today - get tasted and rated by buyers from across the US. https://t.co/OpFHQRPJ0H

[PR%F Awards 2025 @Proofawards]

Super for our award winning brands to showcase their spectacular PR%F Awards wins - our Best of Show Mixer @ThisGirlMixers This Girl Walks Into A Bar - exceptional mixers, award winning taste from our judges who are beverage buyers from across the US. https://t.co/SILErM5Hzb @FOODBEVERAGEMAG

[PR%F Awards 2025 @Proofawards]

Have you entered yet? Here’s our sister competition.

CPG Awards 2026 by Food & Beverage Magazine is a rating competition for all shelf-staple foods, emerging brands & products - all of our judges are retail buyers from across the US looking for the new.

Every entry is a chance to win two medals taste & package design.

Enter our competition at https://t.co/ZVDvFwwQgq

DM me for any questions.

[PR%F Awards 2025 @Proofawards]

You asked us to move it up & we did. PR%F Awards is now in June. Enter your spirits, wines, sodas, waters, RTD brands today. All judges are beverage buyers. from across the US. https://t.co/5XCHbVaJ3x

[Michele Tell @MicheleTell]

Let’s go #lasvegas - starting Tuesday - three mega food & beverage trade shows in the same week. #barandrestaurantexpo @PizzaExpo #ShopTalkExpo. Looking forward to connecting with so many @Proofawards & @CPGAwards winners & meeting so many new brands. @FOODBEVERAGEMAG #cheers

[Michele Tell @MicheleTell]

Fun to see our very special 8-year @Proofawards judge Steve Jabour @Specs1962 #restaurantbarshow today in #lasvegas