Mood of the Nation

“Mood of the Nation” is a pulse check of a nationally representative sample surveyed through Protobrand’s online metaphor elicitation tool Meta4 Insight™.

[Mood of the Nation @Protobrand_Mood]

I'm a good caretaker of cars I get. I take care of them when they need to be taken care of. #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

Crayons are so beautiful just like this car. You can select from many colors, just like a rainbow. #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

It felt like I was in a chess game when dealing with the car dealership. I had to strategize my next moves to assure I got the best deal.

[Mood of the Nation @Protobrand_Mood]

When purchasing a used car, you're at the mercy of someone else & may feel like you're underwater trying to get the whole story. #MOTN

[Mood of the Nation @Protobrand_Mood]

I am an individual with individual needs. I love to drive forward to the sun with grace & elegance. You can't keep me down #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

I approach life with a playful attitude, but am focused enough to be productive and get things done. #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

Consumers have an advantage because of Internet, but dealer has the product. Both parties have to work together & form a mutual agreement.

[Mood of the Nation @Protobrand_Mood]

I am very successful, take care of my things, and enjoy the finer things in life. I care about what other people think of me. #MOTN

[Mood of the Nation @Protobrand_Mood]

I felt wild and free, rejoicing and looking forward to newfound journeys in my new car that I loved so very much. #MOTN

[Mood of the Nation @Protobrand_Mood]

My pickup truck is a crew cab and has a back seat. I have 7 children and at least 3 or 4 will travel with me on a regular basis. #MOTN

[Mood of the Nation @Protobrand_Mood]

The salesman was the key in the deal - the person I had to deal with to get a car that would do a good job of getting me where I need to go.

[Mood of the Nation @Protobrand_Mood]

The dealership worked with us through the whole process, answering every question we had. I will go back when I need a new car. #MOTN

[Mood of the Nation @Protobrand_Mood]

I love the planet we live on and I want to get a vehicle that shows it. I don't want a big car that uses a lot of gas and pollutes the air.

[Mood of the Nation @Protobrand_Mood]

A polar bear is ready to tackle a big challenge. Similarly, takes a lot of energy to negotiate with a car salesman at a car dealership #MOTN

[Mood of the Nation @Protobrand_Mood]

My house is something that I thought a lot about before I finally made an offer. After I bought my home, I bought a car. #MOTN

[Mood of the Nation @Protobrand_Mood]

I am a carefree person who enjoys having fun and exploring different places. I'm not afraid to try new things even though it may be scary.

[Mood of the Nation @Protobrand_Mood]

My car is fun and looks a bit different, like me. It's unique and there weren't many of them around. #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

When you purchase a used vehicle, it's a gamble. It's like poker. You never quite know what your getting until the hand is over. #MOTN

[Mood of the Nation @Protobrand_Mood]

I think my car is on fire and really cool. Others are jealous and wish they had a car like mine. #MOTN #protobrand

[Mood of the Nation @Protobrand_Mood]

When purchasing a used vehicle, it's like shopping for a pair of shoes. There are many options and may take time to find the right fit #MOTN