Why do so many people seem upset with ESPN?
I spent the last two weeks talking to pollsters, marketers, and business school professors about how ESPN has changed (and why it had to).
ESPN’s dominant position a decade ago was the result of its place in the cable bundle, receiving $7 monthly from 100 million homes, whether subscribers watched or not. It doled out cash for rights and buzzy projects. Leagues wanted to be there, and fans identified with the leading sports channels.
In 2013, ESPN's then-director of research told @DKThomp, "We are a destination network."
Then streaming happened.
ESPN is now competing with even bigger companies for rights and many more outlets for attention.
To keep up, it embraced a new role as a distribution platform. It's stayed essential by being the only place fans can watch big NFL, NBA, and college games.
“We want to be the front door for sports fans,” ESPN's chairman said in September (notice the difference?).
That strategy came at a cost.
Today ESPN deals with complaints about tech issues, rising prices and another annoyances—distribution challenges—just like cable companies did in the old days.
Fans want their sports, and now ESPN has to play the role of gatekeeper in addition to champion.
The people that are happiest with the company now are its youngest consumers, who don't remember a world without app-switching and subscription pop-ups.
At 10:08 p.m. Eastern tonight there’s a chance we could witness the most equinoxial Sports Equinox ever: not just MLB, NFL, NHL and NBA games but possibly Ohtani, Mahomes, Crosby and Curry all playing in the same minute!
It’ll probably need the Penguins to push into overtime so Crosby can carry into Curry Time… maybe 830-9:15 and do it with Wembanyama!
https://t.co/01rc6NjC6t
New on the Substack — The State of Stanley Cup Playoffs Viewership
Diving into the current state of NHL postseason viewership, exploring the U.S. narrative and how the media is misrepresenting the NHL’s story.
https://t.co/wdETdeVkUV
2.4 million viewers for Stars-Avalanche Game 7 on ABC on Saturday night
3rd-best NHL first round game since start of current rights deal
Better audience than all but 3 games from first 3 rounds of last season's playoffs
Edged out 2.1 million for Sunday's F1 Miami GP on ABC
Kirsty Coventry of Zimbabwe was elected today as the 10th President of the International Olympic Committee, and the first female President in IOC history, following 1 round of voting at the 144th IOC Session in Costa Navarino, Greece.
Read: https://t.co/49QUhEzpua
For those interested, here’s the Top Markets from the Four Nations Championship:
1. New York City: 675K
2. Boston: 495K
3. Chicago: 320K
4. Minneapolis-St. Paul: 276K
5. Los Angeles: 275K
6. Detroit: 269K
7. Philadelphia: 244K
8. Pittsburgh: 221K
9. Denver: 200K
10. Dallas: 193K
When dreaming up @SoFiStadium we contemplated hosting the world’s greatest events, but never imagined we could host the biggest swimming event in history. We can’t wait to welcome @LA28@USASwimming and the world’s best swimmers to the Rams House!
Step 1: NBCU gets NBA rights
Step 2: NBC brings back Roundball Rock
Step 3: NBCU buys WBD
Step 4: NBCU puts games back on TNT and hires all the Inside The NBA guys.
Now where’s my investment banking fee….
Teams that are affected:
* Four MLB teams (Astros, Mariners, Pirates, Rockies)
* Three NBA teams (Blazers, Jazz, Rockets)
* Three NHL teams (Kraken, Penguins, Golden Knights).
https://t.co/K0tDFz6zoE