Peter Schulz

Product @ghost

[Ghost @Ghost]

🚀 NEW:

Podcasting is one of the most popular ways publishers share their work — and now you can run members-only podcasts on Ghost, with our brand new @TransistorFM integration

Quality writing 🤝 Quality audio

[John O'Nolan @JohnONolan]

Recently, I've found my preferred way to interact with lots of products is getting Claude to use a CLI tool, and then just talking to it out loud about what I want to happen.

So I made a CLI tool for @Ghost, to see what it would be like in our own product - it's called `ghst` and it essentially makes everything in the UI available by CLI (and MCP)

Mostly this was an exercise in doing it just to see if I could - but it turned out to be a lot more interesting than I expected

We've spent 10+ years focusing on having a clean, well designed interface for Ghost. It's something we care a lot about, and spend a lot of time on.

But within about ~1hr of using Ghost via Claude/CLI, it was hard to imagine going back to caveman-clicking around a browser to get something done. Particularly for complex or compound tasks that might require visiting several different areas of the app.

Which is both obvious, and at the same time kind of jarring.

I know Ghost's UI extremely well, and know exactly where to go and what to click to do the thing I want -- and even for me, using Claude is significantly faster/easier than clicking myself.

So how big would the delta be for a regular user who *doesn't* already know the UI inside out?

My initial thought was "huh, I wonder if UI even matters anymore?" - maybe everything just becomes a CLI / voice interface for a database, as various people have been suggesting about CRM tools.

But I don't think that's quite right. I notice when I interact with the product via Claude - I usually still keep the UI open, but my relationship to it is different. I use UI to see what happened, verify things look "right", and get an overview of what's going on.

Which is kind of familiar, because "agent does the actions for me / I review the results" has obvious parallels to AI coding workflows.

Before I'd be in VS Code all day doing the thing myself, but now I use Codex Desktop which is a *UI* designed entirely around optimising for: agent does the actions for me... I review the results.

Anyway, I don't know what my conclusion is here other than to say that AI+CLI is a really cool pattern, and I think it's likely to meaningfully influence what "UI" means over the next few years.

There are still tons of rough edges and reasons for why this is not yet a fully-formed paradigm (regular humans do not, and should not, ever need to know what "CLI" or "MCP" even means), but I like where it's going.

If you want to try ghst CLI - it's linked in first reply below
👇

[John O'Nolan @JohnONolan]

Today @Ghost crossed $10M ARR, as a bootstrapped non-profit foundation building open source software.

Indie publisher revenue earned with Ghost now ~$130M, and accelerating.

The world of technology is shifting rapidly, and so is the world of media, creators and journalism. It's hard to keep up with, and even harder to predict.

My strong belief, though, is that open software that you own and control is going to be even more important and relevant in the future than it is now.

So we're going to keep building it.

[Peter Schulz @PSchulz]

@jmduke love this so much

[Ghost @Ghost]

NEW: Even more email design settings

Customize your newsletter colors, style buttons, tweak backgrounds, and keep your brand consistent from homepage to inbox 💅

[Ghost @Ghost]

Publishers on Ghost are growing faster than ever in 2025, and keeping 100% of their revenue 📈

Tangle is an wonderful example of a sustainable modern media business that's doing things right, winning both admiration and respect.

Congrats on hitting $3M ARR!

[John O'Nolan @JohnONolan]

Alright, I'm publishing it.

I've had a lot of questions over the last few weeks about how @Ghost is going to avoid ending up in the same situation as WordPress.

A lot of trust in open source has been broken.

So, I spent some time writing up how we structure and think about business, governance, open source, community, and ecosystems more broadly.

Our setup is pretty different to most, and while I certainly don't think we've got it all figured out — I think our model is especially relevant at this particular moment in time.

Trust, alignment and independence are critical issues that can't be ignored.

So, here are my views on the subject I care about the most.

Democratising publishing: 👇
https://t.co/KZQKiOduJP

[Peter Schulz @PSchulz]

@dvdwinden @JohnONolan @karrisaarinen omg i was out of office yesterday, and hadn't seen this tweet yet. Was creating an issue this AM and was like 🤯 it's changed! thank you, thank you. my day also made ❤️

[The 51st @51stnews]

Check your inbox! The very first edition of The 51st is here! 🎉

You can head to our website to sign up for our newsletter if you haven't already and read all of the stories we published today. No paywalls!
https://t.co/1wukuFDyCW

[Peter Schulz @PSchulz]

@uebergabe @Ghost Great ideas on email-only 😀 For post templates, something like this? https://t.co/NMyP6dEhRf

[Ghost @Ghost]

Our most-requested feature in the past few years has been to federate Ghost over ActivityPub 🌍

We're thinking about it. It seems like there are many potential ways to do it.

Curious to hear how you would want it to work? 🤔

3 questions, here 👇
https://t.co/I8brNgBHe1

[Peter Schulz @PSchulz]

@martinweigert @Ghost These have been moved directly into the post preview so that you can now view, test, and customize the subject of your newsletter all in one place!

[Ghost @Ghost]

Just released 📣 Audience feedback ✨

Establish a direct connection with your audience when it matters most & invite readers to react to posts at the end of each email newsletter 👇

https://t.co/rnx2eolwmE

[Ghost @Ghost]

Isn’t it frustrating when you accidentally deliver a newsletter with a broken link? 🤦‍♀️

That’s why we just made it possible to update links in emails in Ghost. Even after you hit send.

Just like magic 🔮 you never have to worry about broken links again.

https://t.co/Iwi7sjhw5S

[Ghost @Ghost]

Our most popular feature request for a while just shipped 💌

Detailed, native email analytics for Ghost.

If enabled (it's optional) you can now get more detailed insights into what content and links are resonating most with your subscribers.

👇

https://t.co/ncv3lvEpCY

[Ghost @Ghost]

New Ghost theme just dropped ✨

Solo is designed to showcase the work and writing of individual creators!

It's easy to customize to suit your style & comes with memberships, newsletters, comments, and search enabled.

Install Solo for free today 👇
https://t.co/w6Wa42kfS4

[Ghost @Ghost]

💬 Just shipped: Native Comments for Ghost

This has been one of our most requested features of all time, and it's available to everyone!

Now you can build your own community, right inside Ghost.

All the details & story of how/why we built this, here:
https://t.co/i5c6rFd6PW

[Ghost @Ghost]

Just shipped our most requested feature EVER

🔍 Search!

Every Ghost site now has access to blazing-fast search across all posts, tags, and authors. Works with any theme.

All the details (and the behind the scenes story of building this feature) — here:
https://t.co/B7lQyFrYjv

[Ghost @Ghost]

📣 We just shipped Ghost 5.0! 📣

What's new?

📰 Support for multiple newsletters
💰 Custom tiers & offers
📊 Detailed member analytics
🖼 New themes & design settings
💡 MUCH MORE

We're live on Product Hunt here 👋 say hi
https://t.co/LeBkaGO8Yk

[Ghost @Ghost]

Some thoughts on running a reader-funded publication by one of the top authors on Ghost, @Ike_Saul — who just passed $300,000 ARR with https://t.co/kE4GQcnEPM 👏

Collectively, Ghost publishers are now earning over $12,000,000 per year. The opportunity for indie media is real.