P.S. MBM Est. 2013

𝘌𝘭𝘪𝘵𝘦. 𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦. | Marketing + PR Agency | Follow for Marketing + PR 📈 Insights | Copywriting, market research, product dev, + more

[P.S. MBM Est. 2013 @PSMBM13]

Biggest mistake in copywriting?
Weak Headlines ❌
Writing for self instead of reader’s fears, desires, frustrations ✅

Great copy doesn’t sound like selling. It sounds like the voice readers trust most.

Master empathy → master persuasion.

[P.S. MBM Est. 2013 @PSMBM13]

In 2026, AI copy is everywhere… and mostly ignored. ❌

The winners? Those who edit AI until it feels 100% human. 😁

Original insight + emotion + soul = copy that converts.

Raw AI drafts are invisible. Human-refined copy wins.

Still publishing unedited AI? 👀

[P.S. MBM Est. 2013 @PSMBM13]

❌ Marketing = getting more eyes.
✅ Marketing = becoming only logical choice for right eyes.

Positioning > Promotion
Specificity > Volume
Trust > Tactics.

🛑 try to reach everyone.
✅ become unforgettable to someone.

What’s 1 positioning shift you’re making today? Share👇🏽

[Short-Term Rental Expert @STRentalExpert]

What I actually do?
I help STR hosts + owners turn their property into their highest-returning asset 💰

Revamp listings that convert ✅
Build marketing systems that fill calendar ✅
Install management tactics that create seamless, high-profit operations (with less stress) ✅

[P.S. MBM Est. 2013 @PSMBM13]

In Public Relations reputation 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴 faster than revenue.

Share your thoughts on modern PR ↓

[P.S. MBM Est. 2013 @PSMBM13]

PR ❌ damage control
PR ❌spinning bad news
PR ✅ strategic relationships

𝘉𝘶𝘪𝘭𝘥 𝘪𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘪𝘵.

🫱🏼‍🫲���� Build media relationships like friendships. Protect reputation like it’s your most valuable asset (because it is).

[P.S. MBM Est. 2013 @PSMBM13]

PR ❌ damage control
PR ❌spinning bad news
PR ✅ strategic relationships

𝘉𝘶𝘪𝘭𝘥 𝘪𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘪𝘵.

🫱🏼‍🫲🏾 Build media relationships like friendships. Protect reputation like it’s your most valuable asset (because it is).

[P.S. MBM Est. 2013 @PSMBM13]

@STRentalExpert ME

[P.S. MBM Est. 2013 @PSMBM13]

Clarity + emotional intelligence = 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦.

[P.S. MBM Est. 2013 @PSMBM13]

Most think communication is about speaking clearly ❌

Masters know it’s 80% listening + pattern recognition👂🏼

Read the room ✅
Decode what’s NOT being said ✅
Mirror values ✅
Then deliver message in their language ✅

What’s the hardest comms challenge facing you right now?

[P.S. MBM Est. 2013 @PSMBM13]

Most think communication is about speaking clearly ❌

Masters know it’s 80% listening + pattern recognition👂🏼

Read the room ✅
Decode what’s NOT being said ✅
Mirror values ✅
Then deliver message in their language ✅

What’s the hardest comms challenge facing you right now?

[P.S. MBM Est. 2013 @PSMBM13]

@STRentalExpert Copy

[P.S. MBM Est. 2013 @PSMBM13]

Who’s rewriting their sales page this week? Drop “YES” 👇

[P.S. MBM Est. 2013 @PSMBM13]

Biggest mistake in copywriting?
Weak Headlines ❌
Writing for self instead of reader’s fears, desires, frustrations ✅

Great copy doesn’t sound like selling. It sounds like the voice readers trust most.

Master empathy → master persuasion.

[Paulo Sibaja @IAmPauloSibaja]

In the quiet aftermath of life, the noise of disagreement disappears. 🌹

[Paulo Sibaja @IAmPauloSibaja]

It's easy to dominate others. To raise your voice. To force your will. But the real battlefield is inside.

[P.S. MBM Est. 2013 @PSMBM13]

@IAmPauloSibaja Let’s get this

[Paulo Sibaja @IAmPauloSibaja]

Try not to become a man of 𝘴𝘶𝘤𝘤𝘦𝘴𝘴, try to become a man of 𝘷𝘢𝘭𝘶𝘦. -Albert Einstein

[Paulo Sibaja @IAmPauloSibaja]

𝘚𝘶𝘤𝘤𝘦𝘴𝘴 depends on staying open to 𝘣𝘦𝘵𝘵𝘦𝘳 ideas.

[P.S. MBM Est. 2013 @PSMBM13]

@IAmPauloSibaja @EJerezESPN @Dodgers @ESPN_CENAM @espn Ernesto @EJerezESPN ^
@Dodgers @MLB @espn #WorldSeries

[Paulo Sibaja @IAmPauloSibaja]

I 𝘦𝘮𝘱𝘰𝘸𝘦𝘳 because I am 𝘱𝘰𝘸𝘦𝘳.
I am 𝘱𝘰𝘸𝘦𝘳 because I 𝘦𝘮𝘱𝘰𝘸𝘦𝘳. 🌹

[P.S. MBM Est. 2013 @PSMBM13]

@IAmPauloSibaja @EJerezESPN @Dodgers @ESPN_CENAM @espn Ernesto @EJerezESPN ^
@Dodgers @MLB @espn #WorldSeries

[P.S. MBM Est. 2013 @PSMBM13]

@IAmPauloSibaja Well said.