Lonnie Horsey

Pubconnections helps publishers discover proven partners for monetization, growth, and site performance — all in one place.

[Lonnie Horsey @Pubconnections1]

https://t.co/zzMS9au1Bi: Publishers hear the same pitch all the time: higher CPMs, better fill rates, more demand, and bigger revenue. The hard part is knowing which partners can actually deliver.

Our Publisher Directory launches this month. No more endless sales calls.

[Lonnie Horsey @Pubconnections1]

Pubconnections is introducing a new online Publisher Directory this month, giving publishers a place to discover, compare, and review detailed company profiles before booking a sales call. If you want to be part of our Publisher Directory, email me at [email protected]

[Lonnie Horsey @Pubconnections1]

The July edition of The Publisher Pulse is out. This month, I’m covering why publishers can’t afford to stand still—plus ways to diversify revenue, recover from AdX setbacks, evaluate partners, and uncover new growth opportunities.

Read the full edition👉 https://t.co/799Juj0a2r

[Lonnie Horsey @Pubconnections1]

The old publisher growth formula was simple: Grow traffic. Sell more ads. Repeat. That formula is breaking.

The biggest shift is this: Traffic is no longer the entire strategy. Revenue diversification is the strategy. Read the full article here: https://t.co/Il8WDJO7vX

[Lonnie Horsey @Pubconnections1]

Most publishers choose an ad partner, get everything set up—and then never check the math again. Big mistake!

Smart publishers run split tests to make sure they’re earning the revenue they deserve — and now is the time to do one.

Learn more at https://t.co/UjB0ZDDfJZ

[Lonnie Horsey @Pubconnections1]

https://t.co/zzMS9au1Bi: Fun Friday energy… THIS IS PUBCONNECTIONS! ⚔️ Something new is coming next week: partner profiles that will help publishers discover and learn more about trusted companies serving the industry.

Interested in being listed? Send me a message.

[Lonnie Horsey @Pubconnections1]

https://t.co/zzMS9au1Bi: Myth vs Reality: Page Speed Is Only an SEO Problem. 👇

Myth: Slow pages only affect search rankings.
Reality: Slow pages reduce ad impressions, hurt viewability, lower engagement, and impact revenue.

Get more tips at https://t.co/UjB0ZDDfJZ

[Lonnie Horsey @Pubconnections1]

Monetization Tip of the Week ~ Paywalls & Paid Subscriptions! One company helping publishers grow reader revenue with AI-enhanced paywalls and paid subscriptions is Admiral.

Learn more here: https://t.co/rMcPkLI0EZ

[Lonnie Horsey @Pubconnections1]

Happy 4th of July! 🎇

[Lonnie Horsey @Pubconnections1]

Our free monthly newsletter, The Publisher Pulse, is the go-to resource for publishers.

We deliver practical insights and monetization tips, and introduce you to partners who are actually helping publishers grow.

Subscribe at https://t.co/M4ZeaU02dS

[Lonnie Horsey @Pubconnections1]

Hey CEOs and Industry Leaders 👋 Publishers Want To Know: What is the biggest change coming to digital publishing that could affect publisher revenue—and what should publishers be doing now to prepare?

We’d love to hear your perspective.

[Lonnie Horsey @Pubconnections1]

What should publishers be paying attention to right now? In the latest issue of The Publisher Pulse, we explore Agentic AI, First-Party Data, IVT, and Admiral.

Get Admiral 📷 https://t.co/rMcPkLI0EZ

Read the latest issue and subscribe free at https://t.co/M4ZeaU02dS

[Lonnie Horsey @Pubconnections1]

Publishers are looking for companies they can trust — will they find yours? This week, we’re revealing the Pubconnections Scorecards. Publishers will be able to discover companies, compare options, and evaluate potential partners with greater confidence.

[Lonnie Horsey @Pubconnections1]

Pubconnections Tip of the Week: Google Is Watching You 👀. More impressions don't mean more revenue—refresh too quickly, and Google may throttle your ad requests, & buyers may find your inventory less attractive. 30 seconds is a minimum—not necessarily the optimal strategy.

[Lonnie Horsey @Pubconnections1]

You have products and services that can help publishers. But how do they find you? They go to https://t.co/UjB0ZDDfJZ.

If your company has a solution that genuinely helps publishers grow, let's talk.

Because being the best solution doesn't matter if nobody knows you exist.

[Lonnie Horsey @Pubconnections1]

https://t.co/zzMS9au1Bi: Hey publishers, I asked AI one simple question..."How do I grow my website from 1,000 monthly visitors to 1,000,000 monthly visitors?"

See what it had to say here: https://t.co/ltJln5V1BX

[Lonnie Horsey @Pubconnections1]

Publisher Monetization Tip of the Week: Visitor Relationship Management. See how Admiral is helping publishers maximize the value of every visitor. https://t.co/rMcPkLI0EZ

[Lonnie Horsey @Pubconnections1]

https://t.co/zzMS9au1Bi: In my latest blog post, I discuss:
⭐ Why publishers get denied AdX
⭐ What to improve before reapplying
⭐ Revenue opportunities many publishers overlook
⭐ Alternative monetization strategies worth exploring

Read on: https://t.co/tCRIKUfsPJ

[Lonnie Horsey @Pubconnections1]

😄 But seriously... After years in ad tech, I've learned that most publishers don't need more pitches in their inbox. They need trusted recommendations from people who understand their business.

You can find them at https://t.co/zzMS9au1Bi

[Lonnie Horsey @Pubconnections1]

5 Questions with Dan Rua, CEO of Admiral. Whether you're a media publisher, content creator, or monetization professional, there's plenty to think about in this conversation.

Read the full interview here: https://t.co/q6kdazPZsr

Get Admiral: https://t.co/rMcPkLI0EZ