Publick Benefit

We use marketing and behavioural science to design practical, human-centred solutions that make positive change possible.

[Publick Benefit @PublickBenefit]

A few months ago, Publick Benefit was just a vision. Today, we’re celebrating our first holiday season with a community that shares our drive for change.

To everyone who has supported us so far: thank you. We’re just getting started.

Merry Christmas & Happy Holidays!

[Publick Benefit @PublickBenefit]

Southeast Asia needs smart villages, not just mega projects in big cities.

https://t.co/r8TqKqeJ2k

[Publick Benefit @PublickBenefit]

On #IDPD, we celebrate inclusion and push for more accessible spaces. 🌍

Our Malaysia Welcomes All initiative shows how thoughtful design opens opportunities for all.

Learn more here: https://t.co/eFxe8GWVl6

[Publick Benefit @PublickBenefit]

Recycling isn’t failing — the system is.

In our recent feature with New Straits Times, Publick Benefit breaks down what’s not working in current waste systems and how community-led, incentive-driven models are making real progress.

🔗https://t.co/i7Agt7iQbq

[Publick Benefit @PublickBenefit]

Our Marketing and Research Directors highlight why Malaysia needs to balance penalties with positive reinforcement. Supporting good drivers can create safer, more sustainable roads for all.

Read more here: https://t.co/cLacq5KRXT

[Publick Benefit @PublickBenefit]

We’re launching Publick Benefit with our first initiative: Mind Over Motor — a campaign to cut motorbike road deaths through behavioural insight, not big infrastructure.

Let’s make safer roads possible — together.
🌐 https://t.co/1bSDD79jwP

[Publick Benefit @PublickBenefit]

We help businesses, social organisations, and governments design, test, and implement behavioural solutions that drive meaningful change.

Because real progress starts with understanding how people think, decide, and act.

Discover our approach at https://t.co/1bSDD79Rmn

[Publick Benefit @PublickBenefit]

Doing good and doing well can coexist — when you design for it.

At @PublickBenefit , we help organisations invest in impact that lasts.

Let’s make impact make sense.
Learn more at https://t.co/1bSDD79jwP

[Publick Benefit @PublickBenefit]

Everyone’s tried the conventional.
We’re here for what works.

At Publick Benefit, we use behavioural science and creativity to design human-centred solutions that make change possible and lasting.

Follow along as we build what’s next in social marketing and behavioural change.