PVH Corp. Instagram:
El efecto Jung Kook es real. 👏 La colección cápsula de @calvinklein con Jung Kook ya es la colaboración más exitosa de la marca hasta la fecha, impulsando una demanda global sin precedentes, un nivel superior de interacción y una fuerte venta en todas las regiones.
Tras el lanzamiento, la cápsula debutó en las tiendas Calvin Klein de todo el mundo con pop-ups especiales en Norteamérica y APAC, donde los consumidores hicieron cola alrededor de la manzana por una oportunidad de comprar sus piezas favoritas.
La emoción continuó en Tokio, donde el propio Jung Kook hizo una aparición en la tienda insignia de la marca en Harajuku para celebrar la asociación junto a amigos de la marca, incluyendo a la estrella de K-pop MINGYU.
Felicidades a nuestros equipos de #CalvinKlein por transformar una colección cápsula en un momento cultural global a través del poder de la colaboración auténtica, experiencias minoristas inmersivas y una de las comunidades de fans más comprometidas del mundo.
PVH Corp via IG:
"The Jung Kook effect is real👏 @calvinklein’s capsule collection with #Jungkook is already the brand’s most successful collaboration to date, driving unprecedented global demand, next-level engagement and strong sell-through across every region."
🔗 https://t.co/I0CGnxveGJ
#JungkookForCalvinKlein
‘The Jung Kook effect is real. @calvinklein's collection with Jung Kook is the brand's MOST SUCCESSFUL collaboration to date, driving unprecedented global demand, next-level engagement & strong sell-through every region.’ — PVH on Jungkook x CKJK impact 🔥
PVH CEO “Stefan Larsson” highlighted Jungkook’s @CalvinKlein collaboration during the company’s Q1 2026 earnings call, linking it to the brand’s strong momentum and calling it CK’s most successful collaboration to date.
PVH Corporation, the company behind Calvin Klein, shared five facts about the "Jung Kook for Calvin Klein" collaboration on IG:
5 THINGS YOU MIGHT NOT KNOW ABOUT THE JUNG KOOK FOR CALVIN KLEIN COLLABORATION
From sold-out styles to lines around the block, "Jung Kook for Calvin Klein" delivered both cultural relevance and commercial impact through the power of digital-first content, immersive retail experiences and one of the world’s MOST engaged fan communities.
Continue reading to discover 5 things you might not know about the collaboration.
1. It’s Calvin Klein's most successful collaboration to date.
"Jung Kook for Calvin Klein" became the brand's most successful collaboration to date, generating unprecedented global demand, next-level engagement and rapid sell-through across every region. In Asia, consumers drove near-complete sell-through on TMall in China, while North America and EMEA Ecomm sites sold out of capsule styles.
2. The designs include special details to surprise and delight fans
Authenticity anchored the campaign, with #Jungkook’s perspective shaping both the creative direction and the design process. Fans were especially excited to see personal touches throughout the collection, including special logo branding, interior woven labels and hidden embroidery.
3. Key capsule styles drove collectability
Among the most sought-after items were styles Jung Kook wore in the campaign, like the monologo tee and leather jacket. Custom packaging added an additional layer of collectability, with social media "haul" content highlighting both the capsule pieces and the exclusive shopping bags.
4. The collaboration came to life in the marketplace.
The capsule debuted in Calvin Klein stores around the globe and special pop-ups in North America and APAC, where consumers lined up around the block for a chance to shop their favorite pieces. These curated spaces deepened consumer engagement and generated another layer of social buzz to extend the reach of the collaboration well beyond the physical retail experience.
5. Friends of the brand celebrated the launch at the Harajuku flagship.
The excitement continued in Tokyo, where Jung Kook made an appearance at the brand’s Harajuku flagship store to celebrate the partnership alongside friends of the brand, including fellow K-pop star Mingyu. The event featured some of Jung Kook’s most iconic Calvin Klein looks alongside a curated assortment of styles that inspired the collaboration.
"Jung Kook for Calvin Klein" drove both consumer engagement and commercial impact through a fully integrated 360-degree approach. By injecting newness, innovation and star power into the brand’s hero products, our teams continue to create unforgettable moments that position Calvin Klein at the heart of culture.
🔗 https://t.co/6sSHnFi1yn
#JungkookForCalvinKlein #CKJK
واووو الشركة الام لكالفن كلاين نشروا عبر إنستغرام🥹🔥🔥🔥:
"تأثير جونقكوك حقيقي/مجنون. تعاون كالفن كلاين مع جونقكوك هي أنجح تعاون للبراند حتى الآن، حيث أدى إلى طلب عالمي غير مسبوق، وتفاعل من مستوى جديد تمامًا، ومبيعات قوية في جميع المناطق..".
التصريح الغير مسبوق اللي تقرأونه أدناه ما هو إشادة من المعجبين أو من الإعلام بل هو 'بيان رسمي' من الشركة الأم المالكة لـCalvin Klein لتوثيقه في سجل البراند 🙌🏻
• رسميًا PVH توثق هذا التعاون الأكثر نجاحًا في تاريخ Calvin Klein منذ التأسيس.
• جونقكوك لم يكن مجرد وجه إعلاني، بل ساهم فعليًا في الجانب الإبداعي والتصميمي.
• النجاح لم يكن فقط على الإنترنت، بل انعكس على المبيعات الفعلية والطوابير أمام المتاجر
• الشركة تنسب هذا النجاح إلى شعبية جونقكوك وتأثيره الثقافي على مستوى العالم
pvhcorp via Instagram:
"The Jung Kook effect is real. 👏 @CalvinKlein’s capsule collection with Jung Kook is already the brand’s most successful collaboration to date, driving unprecedented global demand, next-level engagement and strong sell-through across every region."
PVH Corp. Instagram:
The Jung Kook effect is real. 👏 @calvinklein’s capsule collection with Jung Kook is already the brand’s most successful collaboration to date, driving unprecedented global demand, next-level engagement and strong sell-through across every region.
Following the launch, the capsule debuted in Calvin Klein stores around the globe with special pop-ups in North America and APAC, where consumers lined up around the block for a chance to shop their favorite pieces.
The excitement continued in Tokyo, where Jung Kook himself made an appearance at the brand’s Harajuku flagship store to celebrate the partnership alongside friends of the brand, including fellow K-pop star MINGYU.
Congrats to our #CalvinKlein teams for transforming a capsule collection into a global cultural moment through the power of authentic collaboration, immersive retail experiences and one of the world's most engaged fan communities.
PVH Corp, The parent company of Calvin Klein via IG,
“The Jung Kook effect is real. @calvinklein's collection with Jung Kook is the brand's MOST SUCCESSFUL collaboration to date, driving unprecedented global demand, next-level engagement & strong sell-through every region..”