MASTERS HISTORY
In the late 1960s, Masters telecast producer Frank Chirkinian pushed back against the rise of on-player advertising. When Amana Refrigeration began paying golfers $50 per tournament to wear branded hats, Chirkinian saw it as a threat to the broadcast.
“I was all of a sudden quite incensed that golfers were wearing this identification representing Amana, and I felt that I had to do something to protect the integrity of our sponsorship.”
— Frank Chirkinian
He even attempted to keep players wearing Amana hats off the telecast altogether.
It was a fight he ultimately lost. Today, players routinely wear five or six different sponsor logos at once, a far cry from the restrained presentation Chirkinian fought to preserve.
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