“Last mover advantage” is one of the most under appreciated concepts in business. There is enormous value in creating the final great development in an established and profitable market. Start with a very deep wedge in a product with high pmf, and then scale far and wide until you reach the end game. Too many examples to list but some very obvious ones.
BlackBerry -> Apple
Netscape -> Google
Taxis -> Uber
MySpace -> Facebook
IBM -> Microsoft
Blockbuster -> Netflix
Binance -> Hyperliquid
-Study Hyper fucking liquid