Pride month is meant for celebrating the LGBTQ+ community. But for companies running Pride-themed marketing campaigns, there's potential pitfalls to avoid. Read about a couple of them here:
https://t.co/6wyklKNtlL
Spice up your next Microsoft Teams or Zoom meeting with a custom background photo! Our own @darkersolstice shares some of their photos in today's blog post: https://t.co/b4n0tYZ9BM
Lessons to learn from Hershey's: if a spike in sales surprises you, it's time to learn more about what's going on with your consumers. https://t.co/2cSVtMONdw
The invention of the ice cream bar and the ice cream truck was a perfect storm of circumstances that led to consumers seeking something novel and sweet. Read more in our latest blog!
https://t.co/D6Cpi9aTfJ
How will we know when everything's back to normal? Currently, that's up for debate, and research shows there's no clear agreement on the matter: https://t.co/Rf8F31IVOv
Qualitative research is always changing. Here's how we predicted it might shift in the past, and where we think it's going in the future: https://t.co/eNKfJY0qb1