THE BIGGER LESSON:
Gaming isn’t just hardware anymore. It’s cultural moments—and Fortnite gets it.
Nintendo protects IPs like Bowser guards Peach… while Fortnite steals the spotlight.
Nintendo left Sabrina Carpenter on read—so Fortnite slid into her DMs. Here’s why this collab is a masterclass in gaming marketing (and what Nintendo missed): 🧵👇
- The Icon Series isn’t just skins—it’s mainstream validation. (Travis Scott’s concert made $20M+ in-game.)
Nintendo? They got a lyric shoutout… and that’s it.
NINTENDO’S MISSED PLAY:
Sabrina name-dropped them in Feather (“Nintendo made you switch…”).
She could’ve been:
Face of a Switch 2 music game (Just Dance x Animal Crossing vibes).
Star of a limited-edition console (pink/primal, obvs).
Instead: crickets.
@clemmygames Most games fail because of marketing. Not because the game is bad. Not because the devs didn’t work hard enough. But because no one knew the game existed.
Marketing isn’t just about spending money.
It’s about building a community.
It’s about making noise.
It’s about making sure your game doesn’t get lost in the void.
Here’s the hard truth: Most indie games fail because of marketing.
Not because the game is bad.
Not because the devs didn’t work hard enough.
But because no one knew it existed. 🎮💔
Hi! We’re making an old-school RPG game and would love for you to be part of it. Want to try the beta? Sign up now to reserve your spot:
https://t.co/UFxTuwLHGo
Rusty’s Retirement is out now on Steam!
A relaxing idle-farming simulator that sits at the bottom of your screen while you do other things
🧡 RTs are greatly appreciated
Weeny Wise is taking part in #SteamNextFest!
Get ready for an epic co-op adventure filled with puzzles and platforming challenges! 🧩
Play the exclusive demo from Oct 14-23 and wishlist now:
https://t.co/5WoZ6VPleb
#WeenyWise#IndieGame#CoopGames