RAM

The leading French research journal in the field of marketing. Published in French since 1986, and also in English since 2007.

[RAM @RamRevue]

Recherche et Applications en Marketing (French Edition) Vol. 37, No. 3, July 2022 is now available online https://t.co/n1er29dfBK. Lots of stimulating findings ! @afm_marketing @thomasstenger @drbenvoyer @mariondsf @OuidadeSabri @HagerBachouche

[RAM @RamRevue]

Recherche & Applications en Marketing was present at the meet the editors session of the @AcadMktingSci annual conference in Monterrey. Many thanks to John Ford for organizing and chairing the session, and Barbara Caemmerer for representing RAM so well.

[RAM @RamRevue]

In this time of booming inflation, this article newly published in RAM helps us understand how we can cope with the high cost of living.

https://t.co/0CaslNwFKj

[RAM @RamRevue]

En lisant cet article de Philippe Robert-Demontrond, vous decouvrirez que les objets sont porteurs d'une intentionnalité qui façonne notre consommation.

https://t.co/BU9n2J8j3s

[RAM @RamRevue]

https://t.co/FAgwhvRdX9

[RAM @RamRevue]

Mais que se passe-t-il dans les cabines en ligne des magasins? Des réponses dans cet article de Marie Beck. https://t.co/uhIGIM33cm

[RAM @RamRevue]

Pour mieux interagir sur @leboncoin, n'hésitez pas à découvrir cet article passionnant de @thomasstenger, R. Garcia-Bardidia et Adrien Bailly. https://t.co/W4Ih58PUSn

[RAM @RamRevue]

The editorial team wishes you a happy and fruitful year!
For a 2022 good start, a couple of good news:
- New exciting papers published on https://t.co/dzs5pjL9ZD
- Still a few days to submit to the 2023 special issue “Sustainable Marketing: Let’s Accelerate Transformations!”

[RAM @RamRevue]

#COP26 starts tomorrow but you have still a few months to submit an article for the 2023 RAM special issue: Sustainable Marketing: Let’s Accelerate Transformations! Deadline: January 8, 2022.
More details here: https://t.co/2gQ9hl4B2R
@FabienDurif @SihemDEKHILI

[RAM @RamRevue]

What being an owner can also mean: A socio-anthropological study on the development of a forgotten relationship to objects - Isabelle Dabadie, Philippe Robert-Demontrond, 2021 https://t.co/rNDVctRbi8 @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

Marketing and globalization: Relevance, trends and future research - Mbaye Fall Diallo, Souad Djelassi, V Kumar, 2021 https://t.co/Cpi0rfIRL9 @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

@dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

Entre peur et désir de la digitalisation du commerce de détail : une première conceptualisation pour comprendre les réactions ambivalentes des chalands - Fabien Rogeon, Aurélia Michaud-Trévinal, Isabelle Collin-Lachaud, 2021 https://t.co/hZyiITD2AE @DGotteland @afm_marketing

[RAM @RamRevue]

Entre peur et désir de la digitalisation du commerce de détail : une première conceptualisation pour comprendre les réactions ambivalentes des chalands - Fabien Rogeon, Aurélia Michaud-Trévinal, Isabelle Collin-Lachaud, 2021 https://t.co/hZyiITD2AE @DGotteland @afm_marketing

[RAM @RamRevue]

Psychological distance as a working tool for managers - Mohamed Didi Alaoui, Véronique Cova, 2021 https://t.co/BMTKHMIJ1U @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

@DGotteland

[RAM @RamRevue]

@DGotteland

[RAM @RamRevue]

@DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients - Florence Jacob, Virginie Pez, Pierre Volle, 2021 https://t.co/jA0412hE45

[RAM @RamRevue]

Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients - Florence Jacob, Virginie Pez, Pierre Volle, 2021 https://t.co/jA0412hE45

[RAM @RamRevue]

Foundations and evolution of Recherche et Applications en Marketing: A shared adventure - Bernard Pras, 2021 https://t.co/3tygbT5rDF @DGotteland @afm_marketing @dominiqueroux1 @schmitt_julien

[RAM @RamRevue]

@schmitt_julien

[RAM @RamRevue]

Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce - Florence Jeannot, Eline Jongmans, Maud Damperat, 2021 https://t.co/ZYCaxAG1yL @DGotteland @afm_marketing @dominiqueroux1