Vinay Rao

VP - Client Success & Next Web Experiences at Langoor (A LS Digital Company) | Previously: VC, Startups, Non-Profit, Advertising

[Vinay Rao @RaoMaterial]

@harnidhish I have seen this play out (too many times to count now) in client-agency relationships. We can be equals / counterparts in the strictest sense. But the burden of sending the invite out still rests with the agency / service provider.

[Rob Lennon 🗯 | AI Whisperer @thatroblennon]

Hot take: Everyone's missing the big picture on AI writing.

I've glimpsed the future of what's really going to happen:

[Langoor @langoormt]

Welcome onboard, Ferzad Variyava 🙌

Extremely excited to have you join us and synergize big brand creativity with tech, data and Web 3.0 as part of every brand's digital marketing transformation process.

Onwards 🚀

cc: @VenuGanganna, @RaoMaterial

https://t.co/4mUXg5sj2e

[Langoor @langoormt]

At Langoor, we have always gone beyond the elementary impact of search, social, storytelling to challenge how marketers make sense of digital disruption.

Excited to partner with @logic_digital and help marketers impact business x marketing x brand performance.

@VenuGanganna

[David Perell @david_perell]

What's causing all these logos to look the same?

[Langoor @langoormt]

📢Friday News: We're taking Gaming to a whole new level in MENA! Stoked to onboard Power League Gaming (PLG), who are an Arabic First full service gaming & e-sports agency with disruptive gaming, content & e-sports activation.

Welcome @plgbuzz!

Deets - https://t.co/uwoVk4rBg0

[Cricinfo @cricinfo]

Dinesh Karthik is the only playing member since India's first T20I game.

16 years later, he has his first fifty. What a great story 👏

[Social Samosa @Social_Samosa]

Vinay Rao @RaoMaterial as the Head of Client Success for @langoormt will be responsible for strategizing and digital transformation on key accounts

https://t.co/DMG4DXxIb7

[Barrett O'Neill @barrettjoneill]

Steve Jobs used this pricing strategy to sell 40 million iPads:

Price Anchoring.

What it is & how to use it: 🧵

[Samrat Mukhopadhyay @SamratLabMohali]

25 years ago: June 1997. I was selected for the highly competitive & coveted integrated PhD (MS + PhD) program at the Indian Institute of Science (IISc) Bangalore. My life changed forever. Whatever little I have done, I owe it to IISc. I narrate a fascinating story. Read on (1/n)

[Langoor @langoormt]

We have some news to share!

Langoor Havas is now Langoor. We have mutually decided to demerge from the Havas Group and become independent again.

(Related press note: https://t.co/zu0pPhAfb4 )

[Karthik Reddy @BKartRed]

My take on the dunzo IPL ad - a statement piece that resonated with everything that’s dunzo’s core promise - keep it simple stupid and convenience is king

https://t.co/Dz9ihqY80G

👊🏻 👏 team @DunzoIt and @kabeersays. Keep pushing boundaries….

@BlumeVentures @lbvc

[Misha @mishadavinci]

Podcasts are the smartest way to keep up with web3.

Here are the top 20 podcast episodes of 2022:

[Vinay Rao @RaoMaterial]

@adadithya Jared Leto is arresting as Adam Neumann.

Also, 2022 seems to be the breakout year (in entertainment) for grifters and hustlers (Inventing Anna, The Dropout, WeCrashed)

[Vinay Rao @RaoMaterial]

Ergo, the only real hack worth actioning with email marketing.

Demonstrate how you can put somebody on a personal improvement plan, and you can get them to engage with your email.

[Vinay Rao @RaoMaterial]

There are two worlds of email marketing.

One belonging to the enterprises (esp, the industry bellwethers ranked by their annual revenues every fiscal year); and the other belonging to the startups (the ones making their very own unicorn, zebra, gazelle lists every fiscal year)

[Vinay Rao @RaoMaterial]

The Substack subculture is founded on the premise that people will invest reading time into something that is shipped regularly to their mailboxes ONLY if it consistently makes them better, smarter, curioser, -er, -er, -er.