RAPP NY

We are the agency that's utterly focused on the individual.

[RAPP NY @RAPP_NY]

Mark Hamill w/@rianjohnson talking about creative process for #Jedi7. @HamillHimself was concerned abt understanding what the audiences wanted to deliver it. Rian: "Relax, we do understand what they want, so we can deliver what they dont know they want." #rappnyc #sxsw2018 @RAPP

[RAPP NY @RAPP_NY]

Purpose-driven brands was the theme for @RGA. Be it, do it, say it. Life WTR, a product designed to make art as democratic & inclusive as water, was case. But @DICKS Sporting Goods call to stop selling assault rifles really hit the crowd here in #Austin. #rappnyc #SXSW2018

[RAPP NY @RAPP_NY]

"The tech revolution - the 4th revolution - is great!" says @SadiqKhan #London Mayor to some seriously old school analogue cheerleading!
#SXSW2018 @sxsw #RAPPNYC @RAPP
Shout out to @RAPP_UK from #Austin.

[RAPP NY @RAPP_NY]

---But can we only rely on tech innovators? Don't we also need public's voice as guiding light? A debate on equality & cohesion vs wealth creation & isolation? Need to look at impacts. We say back home #JoePublic deserves a voice. #SouthLondon in the house or #SoufLandonindahaas

[RAPP NY @RAPP_NY]

Listening to fellow Londoner @SadiqKhan Mayor of #London resident of Tooting, South London here @ #SXSW2018. He understands polarization in our community. Gets how #technology can offer opportunity for inclusion, prosperity & social cohesion. But ---
#RAPPNYC @RAPP #JTC

[RAPP NY @RAPP_NY]

Panel on #blockchain here #SXSW2018, question posed: What's the big take-away from this talk. Top answer - "get involved... get a wallet... participate"...Decent calls-to-action, all. Are you ready to get involved, to 'live the moment' as one panelist urged? #rappnyc @sxsw @RAPP

[RAPP NY @RAPP_NY]

Listening to Blockchain documentary makers here @SXSW2018. They're discussing stances of federal & regional govts accepting cryptocurrency & role of tokens being accepted .... changing times... societal shifts which will impact brands and how we engage.
#rappnyc @sxsw @RAPP

[RAPP NY @RAPP_NY]

1 of the fiercest cultures I worked in was Finland. 5yrs doing things the Finnish way. Here @ #HouseofScandinavia #SXSW2018 reminded of it all. Too often we talk tech but miss human cultural impact beyond headcount. Great to be among those who put premium on culture.
#rappnyc

[RAPP NY @RAPP_NY]

Fascinating discussion about #MGM creating a master brand around the proposition of entertainment... experiential at core and social by DNA... a serious shift! - and they seem to understand the culture needed to enable this. Kudos to their courage...#rappnyc @sxsw2018 @RAPP

[RAPP NY @RAPP_NY]

Jamie Metzl #SXSW2018 panel Hacking Life: Sci & Sci-Fi of Immortality. He talks abt aging & death as bugs in our DNA programmed human system. Talks abt downloadable brains. My question at end shocked him: "What's your vision about the soul?" #fiercelyindividual #rappnyc @RAPP

[RAPP NY @RAPP_NY]

Day2 here @ #SXSW2018 listening to the 7 non-obvious #trends for 2018. Interesting definition of a trend, grounded in belief that value is not from trend spotting but trend #curation. Aligns w/ & validates same thinking we've been sharing w/client #CMOs lately @ #rappnyc @RAPP

[RAPP NY @RAPP_NY]

#RAPPNY'S CEO Justin Thomas-Copeland on stage at @MediaPost panel for #MPProgrammatic offering POV on how #AI and #ML impact brands & their agencies in these converged times. "It's all about people-driven data leverage driving back to business objectives", sez #JTC #SXSW18 @RAPP

[RAPP NY @RAPP_NY]

"An immersive #VR experiment in my apartment transported me to the 60’s in Texas." From #MoaNetto at #SXSW2018 @RAPP #RAPPNYC

[RAPP NY @RAPP_NY]

#MoaNetto

[RAPP NY @RAPP_NY]

My next panel abt #blockchain, scalable exchangeable smart contracts transforming music, healthcare & workforce mobilization. Last panel was abt how #AI, #tokens & #VR will change our lives. Consumer blindness aside, let the geekness begin. #rappnyc #SxSW2018 #fiercelyindividual

[RAPP NY @RAPP_NY]

My 1st panel #SXSW2018 @EstherPerel on modern relationships paradoxes. Adventure x security, Freedom x loneliness, love x desire. We’ve never been so free or so lonely. We wore blindfolds to listen to real couple conversations. Deep ones. Not everyone liked it. #MoaNetto @RAPP

[RAPP NY @RAPP_NY]

Here at #SXSW18 talking #blockchain & #tokens: #Ujo open music platform helps musicians market music #DTC receiving royalties in digital currency via use licenses they define. Today 80% of music $s goes to intermediates. Tomorrow maybe not. #blockchainforgood #rappny @sxsw @RAPP

[RAPP NY @RAPP_NY]

Listening to @EstherPerel here @SxSW discussing the conundrum of relationships. If this is the challenge of personal and intimate relationships - what hope do brands have in building real relationships!?... #rappnyc #SXSW2018 @RAPP

[RAPP NY @RAPP_NY]

Machines & people make for increasingly marvelous stuff. Feature engineering applied here to accelerate your #whatif efforts targeting human behavior. https://t.co/YTZtIJeEXo #ml #ai #MIT

[RAPP NY @RAPP_NY]

If you're a brand or agency who serves one, this hopefully isn't the first time you're asking yourselves *at least* these 5 questions. Just 97 days till the truly step-change moment of #GDPR #25May18. https://t.co/hsJv4VUqfk #makesomethinghappen #RAPPnyc