RAPP UK

We are the agency that's utterly focused on the individual. Read more of our latest thinking at:

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[RAPP UK @RAPP_UK]

HIS ISN'T JUST A WIN. IT'S A FOUR-MIDABLE ACHIEVEMENT. No other UK agency has managed this. 🏆🏆🏆🏆

@Campaignmag's Agency of the Year, four years running. We still can't believe it.

Huge thank you our talented teams and amazing clients - we've made the impossible possible.

[RAPP UK @RAPP_UK]

Super chuffed to be have been shortlisted for @Campaignmag UK's Agency of the Year across three categories. And equally delighted to see Jon Pollard shortlisted for Strategic Leader of the Year - recognition of the insight and expertise that guides our work every single day.

[RAPP UK @RAPP_UK]

Wishing everyone a happy Diwali full of light, sparkle and joy 🎆 🌟 🔥

[RAPP UK @RAPP_UK]

We’re proud to be shortlisted for 17 @DMA_UK awards this year, making us one of the most-nominated agencies. Huge thanks to our teams and clients, especially TV Licensing (the most shortlisted brand!), @BarclaysUK and @MercedesBenz. Well done, everyone! 👏

[RAPP UK @RAPP_UK]

Ed Freed, our Global CTO shares how AI is transforming agencies —from smarter content and campaign wins to freeing up creativity. The future? Human + AI collaboration, agile teams, and next-level innovation.

https://t.co/TknG7WxByW

[RAPP UK @RAPP_UK]

Brands over-reward the already-happy while flight-risk customers walk. Use your CRM to spot and save leavers—and turn them into advocates. Read more from Jon Pollard in @adage

https://t.co/2oiGofaoS6

[RAPP UK @RAPP_UK]

John Lewis is partnering with Uber Eats to deliver “essential items” direct to your door—a bold move in the race for convenience, as explored by Jon Pollard in @Creativepool
https://t.co/b5VGKkXJbZ

[RAPP UK @RAPP_UK]

James Heimers, SVP Analytics, warns that in marketing—and especially with the rise of AI—it’s easy to fall for narratives that “feel right” but aren’t backed by data. https://t.co/5N910uwajH

[RAPP UK @RAPP_UK]

@Campaignmag asked the industry if a four-day working week viable for adland?

Our CEO Gabrielle Ludzker had her say...

https://t.co/7lZ5GvszUW

[RAPP UK @RAPP_UK]

Loyalty isn’t about points — it’s about people.
Our CCO Al Mackie in @Campaignmag

In an AI-driven world, brands need ‘a million little big ideas’ — creative, personalised moments that turn loyalty into love.

[RAPP UK @RAPP_UK]

WOW! @Campaignmag @AOTYAwards for the THIRD YEAR running. A dream come true.

An incredible achievement which is testament to the dedication, talent, and hard work of our every single person in the RAPP Family. Go team!!

[RAPP UK @RAPP_UK]

Ever imagined your phone’s AI not just setting reminders, but negotiating deals for you?

In his latest @raconteur article, Ed Freed, Global Transformation Officer explores how personal AI agents will reshape eCommerce—and how brands can prepare.

https://t.co/OMbRD3NoGW

[RAPP UK @RAPP_UK]

8! Very happy to be top of the class in this year’s @Campaignmag School Report 🎓
Thank you to our amazing talent and wonderfully inspiring clients for making sure we had such a strong year.
Read more about the highest scoring agencies here https://t.co/qwy0T7MdPj.

[RAPP UK @RAPP_UK]

Personalisation vs. Privacy – Can brands have both? 🤔

Strategy Partner, Heidi Stephens spoke to @TheGrocer about how brands can use personalisation to create emotional connections—without crossing the privacy line.

https://t.co/IttD3w8q8O

[RAPP UK @RAPP_UK]

To celebrate #IWD2025, we gathered voices across generations to explore the challenges & achievements of women in the workplace. From secretarial roles being the only option to managing two careers—so much has changed, but there’s more to do. Huge thanks to our panel!

[RAPP UK @RAPP_UK]

@amazon unveils Alexa+ as your "best digital friend," but our Global CTO, Ed Freed tells @BBCNews
"The most logical place for a personal AI assistant is your phone, not countertop".
https://t.co/RGkOGp3pRz

[RAPP UK @RAPP_UK]

Who was Team Glinda and who was Team Elphaba? 💖💚 And what’s the one thing that will shape our industry in 2025? 👀 Our A-Listers, Gabrielle Ludzker and Tracey Barber, tackled @Campaignmag’s big questions...

https://t.co/EtxnrhCzzr

https://t.co/lFoWp5KXEG

[RAPP UK @RAPP_UK]

The @FinancialTimes asked if the Super Bowl is driving a revival of the 30-second TV ad. In true Gabby style, she delivered an answer that packed just as much impact.

[RAPP UK @RAPP_UK]

We’re thrilled to be shortlisted for Campaign Agency of the Year in 3 categories! Alongside Tracey Barber & Gabrielle Ludzker for New Business Dev & Agency Leader – Customer Engagement.

5 nominations—an incredible honour! Huge thanks to our team, clients & @Campaignmag! 🎉🙌

[RAPP UK @RAPP_UK]

Excited to see two amazing women shortlisted at this year’s @Campaignmag Inspiring Women Awards! 🎉 Carolyn is up for Mentor of the Year for her dedication to talent growth, while Nicole Orioro’s tech innovation has earned her a spot in Rising to the Top – Technology. Congrats!