Coachella is the Super Bowl of influencer marketing.
Some brands got it right. Some? Not so much. Here’s what Coachella taught us about influencer marketing in 2025 👀
#InfluencerMarketing#Coachella2025#RAPTCreative
“Make it pop.”
Translation: “I’m not sure what’s missing, but I’ll know it when I see it.”
Big love to the designers who decode the brief and the vibe. You’ve got an eye - and a sixth sense. Pop off 🎨✨
#AgencyLife#DesignMagic#CreativeProcess#RAPTCreative
AI is a tool. Not a replacement.
Use it to spark ideas - not replace them.
Great creative still starts with a real human truth.
#CreativeAI#HumanLedIdeas#RAPTCreative
Khangelani Dziba has been selected as a PR Shortlisting Juror for @Cannes_Lions 2025 and is the only South African on the jury.
Bringing bold thinking + necessary perspective to the global stage.
Let’s go, Khangi! 🔥
#CannesLions2025#PRJury#RepresentationMatters
The township economy isn’t a backup plan, it’s the future. 🚀
💰 R750B+ annual turnover
💳 Digital payments are booming
📈 Township shopping centres outpacing urban growth
It’s time to rethink what “informal” really means: https://t.co/UTMI3U1zVs
#TownshipEconomy#BizTrends
Pushing boundaries! 🚀
Genevieve van Vuuren joins the Mark Awards Innovation Jury alongside global marketing leaders driving real transformation. The future of brand innovation starts here. 🔥
#Innovation#MarkAwards#RAPTCreative
Jordan Major just dropped some wisdom at AAA School of Advertising - sharing how to thrive in your first year in the industry. 👀🔥
At RAPT, we believe in paying it forward, because the future of creativity starts with those willing to learn, grow, and challenge the norm.
Real insights. Real results. 🔥
Introducing ADD.Intelligence - our venture with 3Way Group, built to give brands direct access to a 20M+ strong consumer database.
#ADDIntelligence#RAPTCreative
📢 Cape Town - this one’s for you!
RAPT Group MD Melanie Campbell is joining the #TakeCharge Careers Without Borders Masterclass at UCT Graduate School of Business at the V&A Waterfront on 5 April 2025.
Get your ticket here: https://t.co/sKzqhjoAjQ
Contender for Agency Leader of the Year? That’s no small thing. 🙌
Garreth van Vuuren doesn’t just lead - he builds, disrupts and inspires.
A win in itself. 🖤🔥 #RAPTCreative#CreativeLeadership
Creative excellence in action. 🏴🔥
Our ECD & Head of Design, Tanya de Jongh, is back on the #Bookmarks2025 jury! A true leader in digital marketing craft.
Congrats, Tanya! Let’s celebrate the best in the industry. 👏
#BMA2025#DigitalExcellence#RAPTCreative
Africa is the future🌍
Ep 1 of the RAPT BizTrendsTV Podcast is here - Afro-Optimism: African Growth vs Western Degrowth.
The world is looking at Africa. The question is, how are we looking at ourselves?
Listen here: https://t.co/AnqNqcLeVP🔥
#AfroOptimism#RAPTPodcast