The most dangerous thing about Malaysian businesses right now is not China. It’s our silence.
This morning I was at a summit organised by NEXEA.
Ben Lim, the founder, opened with something that I think scared a lot of people in the room.
And honestly, it should.
China is already here. Mixue. Temu. Luckin Coffee. BYD. They are not coming. They have arrived.
Competing for the same customers you have been serving for years.
But what got me thinking wasn’t the presentation.
It was something I keep seeing everywhere I go.
Ask a successful Malaysian business owners what they have built and they will smile and say:
“I prefer to stay humble. Work quietly.”
I respect that. But humility and invisibility are not the same thing.
I once found a Malaysian food company with an incredible story. Everything was already public. I put it together, shared it and it went viral.
Thousands of Malaysians felt proud.
Then I got a letter of demand. They wanted it taken down.
That told me everything…
1. To founders and business owners: your story doesn’t just build your business. It builds confidence in all of us.
2. To government agencies: share the real stories of the companies you work with. Not just KPIs. (Psst… Your storytelling needs a lot of help).
3. To corporates: stop looking overseas first.
The solution you need might already exist here. Find local companies. Believe in them. Give them the chance before you give it to someone else.
4. To everyday Malaysians: if you see an inspiring local business, share it. It costs nothing.
Our humility is beautiful. But while we stay quiet, they are getting louder.
By the time we decide to speak up, it might already be too late.
Do we want that to happen?
Follow for more thought provoking stories like this.
TIL CSS has a `text-transform: capitalize;` option for typography.
Months ago I actually wrote a JavaScript function at work called `toPascalCase()` to do this same very thing - and I didn't need to.
Thanks @JoshWComeau - can't wait to sub this into my team's project instead!