Swiping right to Bumble's quirky outdoor ads. Modern concepts with young target markets still use traditional marketing communication strategies. Shoutout for Group 10, it's a match!!! π
#IBeelieveYou@MKTG1103
Brand images are so strongly entrenched in our minds that even if the packaging/ product itself is replaced, our brains find it difficult to process it. Visualised the old product's USP in the new packaging
Which attribute could you connect with?#BrandAwareness@MKTG1103
@saraiya_ritika @MKTG1103 Sure Ritika. So, if you observe you'll find the functionality resemblance here.
- Energy booster: coffee & batteries,
-Human Body Activator: energy drink & medicines,
-Colour Pop + Liquidity: Sauces & Paints,
-Soothing essence and yes the packaging: Music & Cigarettes