Rasmus Basilier

Author | Teacher | JCI Airisto

[Rasmus Basilier @RasmusBasilier]

Check out the latest article in my newsletter: The scientific way of content cration https://t.co/VZ6ZwuhMfv via @LinkedIn

[Rasmus Basilier @RasmusBasilier]

People like us do things like this. Strong marketing message that I realize I need to implement in my own business 😅

[Rasmus Basilier @RasmusBasilier]

Check out the latest article in my newsletter: The Otter + ChatGPT capture and post ideas method https://t.co/0x7qnBZ84b via @LinkedIn

[Rasmus Basilier @RasmusBasilier]

Check out the latest article in my newsletter: If you only have a website, you are not real. https://t.co/p03ziKrq6L via @LinkedIn

[Rasmus Basilier @RasmusBasilier]

https://t.co/zNmmAESkqq

[Rasmus Basilier @RasmusBasilier]

https://t.co/hJgtDxIskP

[Rasmus Basilier @RasmusBasilier]

Reading books with your kids -> content?

[Rasmus Basilier @RasmusBasilier]

You have more than one identity. Depending on what you do, you feed that identity. If you want to change who you are and what you do, you need to feed the identity you want to grow.

And more importantly, starve the one you want to move away from

[Rasmus Basilier @RasmusBasilier]

Books that tell facts as stories are the most powerful.
Maybe that is how I should make all my content..?

[Rasmus Basilier @RasmusBasilier]

Case studies in video and podcasts are the new B2B content powerhouse of 2024

[Rasmus Basilier @RasmusBasilier]

I know it's Christmas soon but I'm on a content posting schedule - so no Christmas posts :D

[Rasmus Basilier @RasmusBasilier]

Sharing your opinion used to be the content strategy.

Now it is turning to fact based content. The content you share should be backed by research (it can be your own, no need to add other people to the mix)

[Rasmus Basilier @RasmusBasilier]

Negative churn is amazing. You don't lose customers, the same customers buying more and for more money over time.

For example charging by the team member size. Company grows -> negative churn

[Rasmus Basilier @RasmusBasilier]

Sharing insights through interviewing your customers is genius

[Rasmus Basilier @RasmusBasilier]

AI cant cut funny videos. Editing is too hard. There will be need for humans to edit and especially direct for the longest time.

[Rasmus Basilier @RasmusBasilier]

leaving things that are not important undone hurts me phyiscally.

[Rasmus Basilier @RasmusBasilier]

Your face is a better brand than any brand out there