Some of @RayGoldberg's rules to work (and live) by—some profound, some nits. Low numbers are more important, but otherwise the numbers have no significance.
Rule #28: Share precedents to reinforce standards. For example: "Other providers have embraced these terms and we're moving away from those who don't." And "The proposal doesn't meet our attached standards and the C-suite has rejected similar proposals." This is very effective.