Ranan

Emory MBA, Diageo Brand Manager

[Ranan @RDT89]

@JuiceboxCA @jason_fox Without alienating parents who buy it for its "original" reasons. I wonder how much can be done in more general audience contexts

[Ranan @RDT89]

@JuiceboxCA @jason_fox That's a great, concrete example. Appreciate it! I think it's a hard balance to strike between authentic comms & trying to elevate above the strictly functional product benefits. Pedialyte leaning in here is likely channel specific (targeting the "hangover receptive" audience)

[Ranan @RDT89]

@jason_fox @JuiceboxCA Any brands jump out as having done a good job recently?

[Ranan @RDT89]

@AAPrager This is the content I am here for

[Ranan @RDT89]

@efredman Like

[Ranan @RDT89]

@Dr_Yals Did @AAPrager do the one on the right

[Ranan @RDT89]

@efredman @greatstuffTM I can confirm it

[Ranan @RDT89]

@gsac123 @AAPrager @surreycricket @SussexCCC I saw the tweet and was wondering why you didn't just text each other

[Ranan @RDT89]

@assafmoghadam @IDCHerzliya Congratulations, Assaf! Well deserved!!

[Ranan @RDT89]

@efredman is this gloria

[Ranan @RDT89]

@SouthwestAir What kind of compensation does southwest provide for canceled flights?

[Ranan @RDT89]

@SouthwestAir hey mariam, bill and austin, our flight was cancelled from ATL-MKE and have been on hold for 50 minutes. Website won't let us rebook. Please help!!

[Ranan @RDT89]

Huge thanks to @Ryno for taking the time to chat with me about brand strategy at Twitter and provide some career advice!

[Ranan @RDT89]

@efredman Being supportive

[Ranan @RDT89]

@AAPrager Seems less relevant to councilor work

[Ranan @RDT89]

@RealATrain Ah what every company aspires to disrupt: new technology that still doesn't help you with your issue

[Ranan @RDT89]

In this instance, @Spotify has failed not only me, but numerous others who have complained of the same thing on their twitter page. Good luck on the upcoming IPO, @eldsjal

[Ranan @RDT89]

I want to talk a little bit about my most recent experience with @SpotifyCares, a company I have always liked and enjoyed using [THREAD]

[Ranan @RDT89]

This comes from @wigatron, the head of payments @Spotify: "Customer experience is key. When somebody comes to your website to buy a product from you, you need to ensure it is super clear and delivers a great experience – as well as being able to convert through the checkout."