Rechenda Smith | The Marketing Growth Coach

Helping business owners make 'The Marketing Shift' from busy to better marketing

[Rechenda Smith | The Marketing Growth Coach @RechendaSmith]

Small businesses don’t usually fail because they don’t market.

They fail because they:

* market randomly
* copy competitors
* chase trends
* buy tactics
* lack strategy
* don’t know what to measure
* become overwhelmed
* don’t know what to prioritise

[Rechenda Smith | The Marketing Growth Coach @RechendaSmith]

Most people think marketing is about promotion.

I disagree.

It’s about making better decisions.

- Who are the green flag customers?
- What value do they need?
- How do you attract & keep them?

That’s The Marketing Shift

Promotion is just one of the tools

#TheMarketingShift

[Rechenda Smith | The Marketing Growth Coach @RechendaSmith]

Before spending £1,000 on advertising, ask yourself one question…

‘If 100 people landed on my website today, would they know exactly why they should choose me?’

If not, fix the foundations first.

[Rechenda Smith | The Marketing Growth Coach @RechendaSmith]

If your marketing relies on you posting every day just to generate enquiries, you’ve built yourself another full-time job.

Build assets.
Not just content.

A website. Email list. SEO. Resources. Referrals.

That’s how businesses grow sustainably.

[Rechenda Smith | The Marketing Growth Coach @RechendaSmith]

Most marketing doesn’t fail because you’re doing too little.
It fails because you’re doing too much.

Too many platforms.
Too many ideas.
Too many “must-do” tactics.

A simple strategy will outperform random activity every single time.

#TheMarketingShift