The first big Coke sign appeared on the side of a building in Cartersville, Georgia in 1894. (It's still there today.) Soon after, similar wall paintings began to appear in other locale.
Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis
Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory