Corl Phoi @redestroisback - Twitter Profile

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11 months ago

Alright so OnePlus 15 is going to be 70K exactly on the mark. What does that mean? That means it's going to ask you for an absurd premium for what is basically a gaming phone. Midrange camera hardware, mediocre haptics, downgraded components. No hassleblad. Garbage Value ❌

Yash J.

@TheReal_YRJ

11 months ago

As Smartphone Prices Rise, True Innovation Must Mean Balance, Not Just Better Specs Smartphones are getting more expensive: that part is no longer surprising. Component prices are rising, global supply pressures continue, and brands are adjusting pricing to protect margins. But for everyday users, the result is simple: what was once a flagship experience at an accessible price is now slowly drifting out of reach. In India, the ₹29,000–₹45,000 segment used to be the “smart choice.” Today, that same experience is creeping upward by ₹5,000–₹10,000, without a guarantee of better longevity or software refinement. If prices must rise, then value must rise even faster. Specs Are No Longer the Story For years, the industry competed like a spec sheet arms race. But we’ve reached a point where raw numbers are no longer enough. 📷A 200MP sensor means nothing if the image processing fails in real-world lighting. 💨A cutting-edge chipset means little if the UI hitches after six months. 🪫A huge battery is useless if poorly optimized software drains it overnight. The real flagship experience is no longer defined by hardware alone, but by the harmony between hardware and software. Smoothness. Consistency. Maturity. Longevity. These are the new specs that matter. Flagship Killers Are Not Dead, They Killed the Flagship as We Knew It There’s a phrase that keeps coming up: “Flagship killers are dead.” No, they’re not dead. They won. They redefined what a flagship is supposed to be. The idea that you must spend ₹1,00,000+ / $1000 to enjoy a fast, fluid, reliable, premium-feeling smartphone is outdated. The mid-premium segment didn’t fail, it transformed the market. Flagship killers showed us: ‣ You don’t need the absolute highest-end hardware to deliver a great experience. ‣ Intelligent software tuning can outperform brute-force specs. ‣ Real-world performance beats benchmark numbers. So yeah, they didn’t disappear. They simply forced the flagship to evolve. Now, the flagship is no longer about indulgence and excess. It’s about thoughtful balance. The New Flagship Standard If brands want users to accept rising prices, they must deliver: 1. Software refined over time, not fragmented by updates Cameras that perform reliably every day, not just in marketing samples 2. UI that respects battery health and longevity 3. Performance that feels consistent two years later, not just on day one Because the flagship experience should not be a luxury. It should be a standard, available to more than just the top 5% of customers. The real win is not to build the most expensive phone. The real win is to build the most thoughtfully optimized one. So, to conclude: Prices may rise. Market dynamics may shift. But one truth remains: Value is not measured in specs, it is measured in experience. Flagship killers didn’t lose. They changed the rules of the game. Now it’s up to brands to honor that shift by building devices that don’t just look powerful on paper, but feel effortless, intentional, and deeply satisfying in everyday use. If prices must go up, the experience must justify it. No hype. No flash. Just clarity and balance, where it matters most.

TheReal_YRJ's tweet photo. As Smartphone Prices Rise, True Innovation Must Mean Balance, Not Just Better Specs

Smartphones are getting more expensive: that part is no longer surprising. Component prices are rising, global supply pressures continue, and brands are adjusting pricing to protect margins.

But for everyday users, the result is simple: what was once a flagship experience at an accessible price is now slowly drifting out of reach.

In India, the ₹29,000–₹45,000 segment used to be the “smart choice.” Today, that same experience is creeping upward by ₹5,000–₹10,000, without a guarantee of better longevity or software refinement.

If prices must rise, then value must rise even faster.

Specs Are No Longer the Story
For years, the industry competed like a spec sheet arms race.

But we’ve reached a point where raw numbers are no longer enough.

📷A 200MP sensor means nothing if the image processing fails in real-world lighting.
💨A cutting-edge chipset means little if the UI hitches after six months.
🪫A huge battery is useless if poorly optimized software drains it overnight.

The real flagship experience is no longer defined by hardware alone, but by the harmony between hardware and software.

Smoothness. Consistency. Maturity. Longevity.
These are the new specs that matter.

Flagship Killers Are Not Dead, They Killed the Flagship as We Knew It

There’s a phrase that keeps coming up: “Flagship killers are dead.”

No, they’re not dead. They won.

They redefined what a flagship is supposed to be.

The idea that you must spend ₹1,00,000+ / $1000 to enjoy a fast, fluid, reliable, premium-feeling smartphone is outdated.

The mid-premium segment didn’t fail, it transformed the market.

Flagship killers showed us:
‣ You don’t need the absolute highest-end hardware to deliver a great experience.
‣ Intelligent software tuning can outperform brute-force specs.
‣ Real-world performance beats benchmark numbers.

So yeah, they didn’t disappear. They simply forced the flagship to evolve.

Now, the flagship is no longer about indulgence and excess.
It’s about thoughtful balance.

The New Flagship Standard

If brands want users to accept rising prices, they must deliver:

1. Software refined over time, not fragmented by updates
Cameras that perform reliably every day, not just in marketing samples
2. UI that respects battery health and longevity
3. Performance that feels consistent two years later, not just on day one

Because the flagship experience should not be a luxury.
It should be a standard, available to more than just the top 5% of customers.

The real win is not to build the most expensive phone.
The real win is to build the most thoughtfully optimized one.

So, to conclude:
Prices may rise. Market dynamics may shift.

But one truth remains:
Value is not measured in specs, it is measured in experience.

Flagship killers didn’t lose.
They changed the rules of the game.

Now it’s up to brands to honor that shift by building devices that don’t just look powerful on paper, but feel effortless, intentional, and deeply satisfying in everyday use.

If prices must go up, the experience must justify it.

No hype. No flash. Just clarity and balance, where it matters most.

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Corl Phoi

@RedestroIsback

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