Take your email list, website traffic, past clients, anyone who has engaged with your content
and..
Create a lookalike audience
Facebook will find customers as similar as possible
Market to them- they’ll convert
It's like putting a wolf in a hen house...
Did you know Zillow is trying to become a one stop shop..?
Home buying, selling AND funding..
Yep, the game is changing..
and it's more important than ever to create your online presence
New Real Estate agent.. and don’t have a database of past clients, email list, etc..
Post a video- introduce yourself, home tour, etc..
Create a custom audience off people that watched 25% or more of your video
market to them.
Your ad copy is just as important as the picture BUT the picture is what gets people to stop scrolling to see what you’re saying.
Make sure you have a high contrast image in your ads!
Targeting sellers with Facebook ads
Think outside the box
Reports say: 9 out of 10 homeowners make one major repair before listing their home
💡
Target interests: Lowe’s, home improvement, HGTV, etc..
Narrow: married, divorced
Narrow further: mortg. Calcu. Mortg loans
Your income skyrockets the day you realize:
- you're NOT in the website design business
- you're NOT in the copywriting business
- you're NOT in the accounting business
- you're NOT in the [whatever] business
You're IN the sales business. And your business is to sell.