Jon Goldberg

Founder & CEO, Reputation Architects®
Building, protecting and restoring reputations in a world of evaporated trust. @ReputationDoc since 2009.

[PRSA @PRSA]

Civility isn’t “being nice.” It’s a power skill PR pros must wield to rebuild trust. Jon Goldberg explores why in this month’s S&T — and at ICON 2025 on Oct. 29.

🔗https://t.co/TEg7ZAoxKA

#ICON #Civility #Leadership

[Global Alliance PR @Global_Alliance]

Jon Goldberg outlines the communicator’s evolving role in building trust.

🔗 Read it here: https://t.co/3EoGLazJGB

[Jon Goldberg @ReputationDoc]

@davidwills You didn't chase after him? A little reputation management and you'll make him a squirrel in no time.

[Jon Goldberg @ReputationDoc]

@Zoom How can I get someone to respond to an open ticket? I have two open tickets for the same issue. The first one was opened more than three weeks ago. Neither has been responded to. Chat agent promised to "remind the dedicated team to respond." Check your DMs for details.

[Jon Goldberg @ReputationDoc]

@Zoom does anyone actually respond to open service tickets? GR0060935 has been open for 15 days. I responded to your agent (who didn't comprehend the issue) two weeks ago. I've replied two more times since, tweeted and sent a DM here. #crickets #reputationsuicide

[Jon Goldberg @ReputationDoc]

@Zoom Brilliant advice, @Zoom! Now, how about keeping your own customers happy? Have had open ticket for 11 days. I've replied to your agent's response 3x with no response. Please DM for request #.

[Jon Goldberg @ReputationDoc]

@DellCares @Dell How do I get *HUMAN* help registering a brand new monitor with an invalid service tag? Can't send private message to Dell-Cares, and bots just keep asking for service tag. Is anybody listening?

[Jon Goldberg @ReputationDoc]

Protecting #reputation is like dieting—it needs to be a habit if you want to see results. What's your plan? For more on #BuildingCrisisImmunity download our eBook: https://t.co/T9EYmqKC1V. Happy holidays and here's to a #crisis-free year ahead. #reputationrisk #crisismanagement

[Jon Goldberg @ReputationDoc]

No system can detect a smoldering #crisis like a motivated and empowered workforce. Give workers a channel to report sensitive issues like suspected ethical breaches or toxic workplace behavior anonymously through an outside law firm or other third-party. https://t.co/gk0b8itqrs

[Jon Goldberg @ReputationDoc]

Pausing to take a few deep breaths before diving headfirst into a #crisis reboots the rational decision-making center of our brain. It helps ground us in calm so we can tune out the drama and form our own clear, objective view of the situation. More at https://t.co/mnhYzDSIHL.

[Jon Goldberg @ReputationDoc]

#Values are a powerful tool for protecting #reputation, but not if they're hidden on a website. Set them out for workers as touchstones for decision-making. Asking "Is this in line with our values?" is good insurance against #crisis. #reputationrisk #riskmanagement #PR

[Jon Goldberg @ReputationDoc]

Giving workers strict rules for every possible situation is a recipe for #disaster. Instead create a simple test to make them stop and think decisions through BEFORE they act and unwittingly spark a #reputation firestorm. https://t.co/yxACXpPM4r #reputationrisk #riskmanagement

[Jon Goldberg @ReputationDoc]

Pandemic hygiene tips protect #reputation, too. Cut #crisis and #hrlaw risk by reminding workers to keep their hands to themselves, their noses clean and a safe distance from situations that could reflect badly on them and the company. https://t.co/l8QsjxkciB #reputationrisk

[Jon Goldberg @ReputationDoc]

Feeding Google a diet of high-quality #content people want and search engines value not only boosts your search rankings. It makes it harder for negative search results to gain a toehold, better protecting your #onlinereputation against damage. https://t.co/BWbMfmN97V #reputation

[Jon Goldberg @ReputationDoc]

Having a #crisis plan is good. Not having a crisis is even better. Head off crises by building a risk-sensitive #culture where workers look out for #reputation risks and feel it's their job to sound an alarm if they think reputation may be in jeopardy. https://t.co/NORfUAlS4m.

[Jon Goldberg @ReputationDoc]

Regular exercise boosts stamina, sharpens reflexes and builds coordination. Organizations that conduct regular #crisis exercises react faster, perform better under stress and have fewer missteps than those that leave performance and #reputation to chance. https://t.co/p6tDYhhMKU

[Jon Goldberg @ReputationDoc]

When people get in the habit of exercising they form other good habits without realizing it. Orgs that make #reputation a habit see fewer #crises as workers start making better #risk decisions at work, at home and online. https://t.co/rrgHPIS8iR #reputationrisk #crisismanagement

[Jon Goldberg @ReputationDoc]

Look for #reputation threats that can be neutralized quickly and easily. Then, tackle them immediately instead of putting them off. The time, money and heartburn you save by not having a #Crisis is the best gift of all. https://t.co/gk0b8iLzFA #riskmanagement #crisismanagement

[Jon Goldberg @ReputationDoc]

We go for checkups to catch potential health problems before they become more serious and harder to treat. An annual #risk checkup can help your organization uncover and neutralize hidden #reputation threats before they explode into a #crisis. More at https://t.co/mQRgAaw8R3

[Jon Goldberg @ReputationDoc]

Heading to @prsaicon 2022 in Dallas? Join me on Monday, 11/14, for "Building #Crisis Immunity" and learn the #1 best way to manage a crisis. Hint: having a plan is #2. #reputation #reputationrisk #crisismanagement #PR