@matoxley Okay I'll ask in case no-one else has: Can we buy the photo? Is the original good enough that we can have it as a poster? I have the magazine too but I think this shot went over the centrefold?
Critical thinking is really only the first step in your journey to becoming a problem-solving superstar. To help you on that journey, @ResearchFirstNZ and the @marketing_assoc have developed this Problem-Solving Superpower Starter Pack. Get in touch and we'll send you one.
So much of the advice we read in business comes from those who have succeeded - which means we need to work hard not to fall for Survivorship Bias (https://t.co/QDb8CEbuOB). When in doubt, try asking 'What Would Abraham Wald do?'.
If you want to be a better critical thinker, or want those in your team to be, get in touch and we'll send you our Critical Thinking Fight Club rules. Or come to the course @ResearchFirstNZ is running for the @marketing_assoc in Auckland next month: https://t.co/yAecFOMvbk
Over the last ten days we have posted the ten rules of our Critical Thinking Fight Club, brought to you by @ResearchFirstNZ and the @marketing_assoc. Behind these rules sits the insight that the secret to making change is to start by changing minds. And especially your own.