Research First

Market researchers, behaviour scientists, and strategic thinkers,

[Research First @ResearchFirstNZ]

Some interesting info on chart design from the Economist. #chart #design https://t.co/Obf3Hcm4Fo

[Research First @ResearchFirstNZ]

#chart https://t.co/z2fXOaNSmH

[Research First @ResearchFirstNZ]

https://t.co/GL0aFbPjCj

[Research First @ResearchFirstNZ]

https://t.co/dOp9xMheL0

[Research First @ResearchFirstNZ]

@matoxley Okay I'll ask in case no-one else has: Can we buy the photo? Is the original good enough that we can have it as a poster? I have the magazine too but I think this shot went over the centrefold?

[Research First @ResearchFirstNZ]

@mapolglase @electricairline That's a great photo. How did it handle?

[Research First @ResearchFirstNZ]

This is brilliant from the @crusadersrugby marketing team. We love this! @marketing_assoc

[Research First @ResearchFirstNZ]

@crusadersrugby - Colin Mansbridge is marketing’s Yoda: “Think quickly, act slowly” #MSOUTH2020 @marketing_assoc

[Research First @ResearchFirstNZ]

On data science: “You can’t get to the cool sexy bits until you have done the hard work” - Brian Ferris, Loyalty NZ

[Research First @ResearchFirstNZ]

Marketing South 2020: “Test. Learn. Repeat”. @marketing_assoc

[Research First @ResearchFirstNZ]

@Scottludlam I think this is called Muphry's law!

[Research First @ResearchFirstNZ]

If this survey is trustworthy, this result is heartbreaking:

https://t.co/mtZ8VRFD4C

[adcontrarian @AdContrarian]

Marketers are far more likely to learn something of value by studying the past than by listening to some bullshit artist talk about the future.

[Michelle Polglase @mapolglase]

“It’s never too late to quit”
Hanging out at #Chch’s Kaiser Bar @marketing_assoc gems.

Thanks @ResearchFirstNZ 🚀ap

[Research First @ResearchFirstNZ]

acquaintances may mean more than you think
https://t.co/XNvnnnNspt

[Research First @ResearchFirstNZ]

Critical thinking is really only the first step in your journey to becoming a problem-solving superstar. To help you on that journey, @ResearchFirstNZ and the @marketing_assoc have developed this Problem-Solving Superpower Starter Pack. Get in touch and we'll send you one.

[Research First @ResearchFirstNZ]

So much of the advice we read in business comes from those who have succeeded - which means we need to work hard not to fall for Survivorship Bias (https://t.co/QDb8CEbuOB). When in doubt, try asking 'What Would Abraham Wald do?'.

[Research First @ResearchFirstNZ]

In advertising, marketing, and business in general, we have too much data and too few ideas (h/t to the incomparable @AdContrarian).

[Research First @ResearchFirstNZ]

If you want to be a better critical thinker, or want those in your team to be, get in touch and we'll send you our Critical Thinking Fight Club rules. Or come to the course @ResearchFirstNZ is running for the @marketing_assoc in Auckland next month: https://t.co/yAecFOMvbk

[Research First @ResearchFirstNZ]

Over the last ten days we have posted the ten rules of our Critical Thinking Fight Club, brought to you by @ResearchFirstNZ and the @marketing_assoc. Behind these rules sits the insight that the secret to making change is to start by changing minds. And especially your own.