Claire Tassin

Retail and e-commerce analyst, mall rat, Chicagoan, consumer insights obsessed

[Kayla Bruun @KaylaBruun]

@RetailClaire Interesting data there too! High-earning Walmart customers had a DECLINE in CHI scores in Q3, which to me says these guys probably felt more pressure to trade down--to Walmart's benefit!

Plus improving CHI among lower earners = bonus!

[Claire Tassin @RetailClaire]

@KaylaBruun Walmart did say 6 figure income households accounted for 3/4 of their Q3 market share gains

[Claire Tassin @RetailClaire]

Thanks for the invite @_SofiaBaig_ and @KaylaBruun!

[Kayla Bruun @KaylaBruun]

It's podcast day for @_SofiaBaig_ ...me...and our VERY SPECIAL GUEST @RetailClaire !! We chat about consumer demand in general and then dig deeper on 2024 holiday spending trends & Black Friday expectations!

Spotify: https://t.co/MJ9mQf4ic6

Youtube: https://t.co/lpOGzAeGj5

[Kayla Bruun @KaylaBruun]

It's podcast day for @_SofiaBaig_ ...me...and our VERY SPECIAL GUEST @RetailClaire !! We chat about consumer demand in general and then dig deeper on 2024 holiday spending trends & Black Friday expectations!

Spotify: https://t.co/MJ9mQf4ic6

Youtube: https://t.co/lpOGzAeGj5

[Claire Tassin @RetailClaire]

@MorningConsult (that n size :heart_eyes:)

[Claire Tassin @RetailClaire]

I found an interesting trend in @MorningConsult's daily survey data: each generation values honesty a bit less than the one before it. It's a bit of a departure from my usual retail-centric content, but I just had to dig in here: https://t.co/OcVm26Kv79

[Amanda Mull @amandamull]

The online clothing resale business doesn't really work, but the fashion business reaaaaaally needs it to work out eventually. I wrote about why: https://t.co/ngCl1hikYP

[Claire Tassin @RetailClaire]

@bobbycblanchard Feel free to put a weekly on my calendar

[Morning Consult @MorningConsult]

We wrote earlier this year about how Abercrombie was shedding its 2000’s reputation to make a 2020s comeback: https://t.co/8JTFGsF7Vt

[Claire Tassin @RetailClaire]

Abercrombie's sales lift is great to see, but not surprising! Their popularity with Gen Zers and millennials has been on a pretty steady rise for years: https://t.co/cAjd14mjPl

[Ellyn Briggs @EllynBriggs]

Women are also much less likely than men to say dating apps have improved their outlook toward relationships, & a majority (79%) say they don't want to use them in the future

It's our latest research that suggests a real tension is present in gendered consumer experiences today

[Claire Tassin @RetailClaire]

@NeilRetail Love to see it - I wrote about their consumer sentiment gains last week: https://t.co/cAjd14mRET

[Claire Tassin @RetailClaire]

ELF’s Judge Beauty ad featuring the Suits cast + jury box cameos is brilliant. https://t.co/S4apJ7z7Q3

[Robert Burgess @BobOnMarkets]

This is one of my favorite charts. It's a chart of monthly retail sales versus the trendline starting from the depths of the Great Recession. We know that stimulus money supercharged retail sales, but seeing it like this is mind blowing

[Claire Tassin @RetailClaire]

@EllynBriggs Why is this my entire FYP today?

[Claire Tassin @RetailClaire]

@nytimes I covered this with @toplinJ with @MorningConsult data: the rise in high earners using #BNPL is 👀 https://t.co/DOZuQi4knc

[Jordyn Holman @JordynJournals]

Are you using loyalty points to purchase holiday gifts? If so, you’re not alone. Thirty-nine percent of shoppers say they’re planning to use cash back offers this year for their gifts — a sign that people are trying to save $$ https://t.co/HrRFkVrMwU

[Claire Tassin @RetailClaire]

Check out my case study about Shein's growth in the lead up to an IPO. They're gaining ground with millennials, so Gen Z must be cringing

[Morning Consult @MorningConsult]

🧵Our 2023 Fastest Growing Brands report is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their appeal and awareness in 2023. https://t.co/ev1Em9tQCu

View the rankings 👇

[Claire Tassin @RetailClaire]

This year's Fastest Growing Brands report has some fun surprises! 👀 the millennial fashion nostalgia

[Morning Consult @MorningConsult]

🧵Our 2023 Fastest Growing Brands report is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their appeal and awareness in 2023. https://t.co/ev1Em9tQCu

View the rankings 👇

[Ellyn Briggs @EllynBriggs]

The brands that grew the fastest among Gen Z in 2023

@MorningConsult