Rex Rold

eCom | 2022 | Let's Roll

[Pounds @pounddz]

This is the easiest way to make $10k/month with organic affiliate and AI

Arcads launched an ai ugc studio that lets you build an entire army of hyper-real AI actors

Then you turn any static image into a high-quality video showcasing any product

go to TikTok and make an account + warm it up

using arcads you can run an entirely AI UGC account using the same character over and over, making it seem like an authentic TT page

Mix the content up with slideshows and videos with the same character

Here's the AI stack gameplan:

- Claude to help you write scripts
- Arcads to generate an image of an AI girlie that fits your product demographic

Scroll tiktok and save + download every video / slideshow you see made by clippers promoting a product (there's literally loads)

Your going to find an offer on whop for making money online or spirituality and target it towards girls

feed all these videos you scraped into a custom google gemini gem trained to deconstruct hooks / angles for you for easy hook inspiration + ideas

Deconstruct the hooks, put them into Claude and ask it to give you hooks for the same style of video put for your products your promoting

For the videos do caption and reaction + showcase formats

Generate the reactions using the character you made in arc ads then manually record the showcasing of the product or proof of the product working

Also for caption generate a 8-10 second video you can put text over

Include your CTA in the video for reaction style and captions for caption style

Plus generate images with the same character and make slideshows directed to your product

Now rinse and repeat this

make multiple accounts with multiple different avatars and print

[Rex Rold @RexRold]

@syn_nxs Shop

[Karlo @karlocreates]

Well, my DMs are broken. Can't send links anymore.

So I'm posting the Loom here:

(If you want a step-by-step guide explaining how to do both Methods, DM me I got you)

[Alex 🌎 @the_alex_d_]

This is scary as sh*t to see

A new Chinese seller took over this niche in 1 month

Here’s how WOWFLASH outranked everyone 👇

(a lesson in Amazon SEO)

[Alex Cooper @alexgoughcooper]

AI tools we actually use to make ad creative:

- ElevenLabs: generate AI voiceovers or replace mistakes in creator voiceovers
- Midjourney: generate images for statics or video ads
- ChatGPT: reviews/data analysis, copywriting assistance
- Perplexity: ChatGPT but weighed more towards studies. Great for audience research
- Adobe Denoise (in Premiere Pro): remove background noise to isolate voiceover/speech. VocalRemover is an alternative here
- Descript: eye contact correction for when creators aren’t looking into the camera
- Arcads: AI UGC generation. Although it was down last time I checked

[Rex Rold @RexRold]

@ChurrLimm 20 Mil

[Chur Lim @ChurrLimm]

Scr*w it

I'm giving away the Facebook Ads Diagnosis Checklist that guides Ad decisions to generate $20m in revenue.

You'd normally pay $2839 for this.

But today it's FREE. To get it:

Comment "20 Mil" + Retweet For Bonus (Must Be Following)

[Rex Rold @RexRold]

@nicktheriot_ guide

[Nick Theriot @nicktheriot_]

Step By Step Guide To Pumping Out 90 High Confidence Creative Test in 4 Weeks 🤑

Speed up finding new winning ads that SCALE AD ACCOUNTS with this.

RT & comment= "guide"

And I'll DM it to you 🙏

[Rex Rold @RexRold]

@JesperHensgens waitlist

[Nabeal Khan @nkecom]

Offer testing is the secret to scale.

If you look at any 9-figure DTC brand, the one thing they all have in common is they’ve nailed their offers.

If you study this fundamental concept, you can’t go wrong:

First, realize that commerce is simply the transaction between product & money.

Let’s say a consumer has $100. They will spend that $100 if their perceived value of the goods they are receiving exceeds their perceived value of their $100.

For example: if you’re selling a $100 sweatshirt, you need to ensure the value of the sweatshirt exceeds the traditional dollar amount.

There are a few ways you can do this:

1) Use the highest quality fabrics, so the consumer compares it to more expensive sweatshirts

2) Use the best designers, so the consumer compares it to more expensive sweatshirts.

3) Use high level influencers & celebs to establish status & provides a feeling money can’t buy.

The problem with these three things is that they’re all long term plays.

None of this stuff happens overnight - it can take months, if not years, to get it right.

So this is where offer testing comes into the equation.

Imagine you are choosing between two brands - one of which sells a $100 sweatshirt, the other sells a similar one for $125.

However - if you buy the $125 sweatshirt, you also get a free $50 t-shirt.

All of a sudden, the consumer is looking at their $100 & thinking:

“Damn - for $25 more I can get this $125 sweatshirt + a free $50 t-shirt?! Sign me up.”

The best part is the t-shirt costs less than $15.

It’s such a simple concept but so many people overlook it.

Whatever you’re selling - you should be creating so much value in what you are offering that it becomes a no-brainer.

Adding a free product with high perceived value is just one way of doing it, there are countless other paths to scale.

Once you go down the rabbit-hole of offer testing, I promise you, your sales will go through the roof.

Good luck & happy scaling,

[Rex Rold @RexRold]

@lifemaximised edu

[Badal Pandey @Badalpandey_]

How to test Ad-Creatives effectively & analyse results?

Here are 6 important metrics you need to analyse of creative testing:

• CPA
• CTR
• CPC
• Hook Rate
• Hold Rate
• Conversion Rate.

Let’s say you wanna test which Hook resonates with your Audience.

Try creating 2 ads, everything same, Just change initial hook

Try 2 hooks:

Hook #1: Need age-appropriate clothes to feel fashionable?

Hook #2: Tired of “Old Lady Fashion” options?

Same ad, Just change in hook

Still they perform completely different

Here’s how to analyse both the creatives:

Creative with Hook #1 :-

Hook Rate:- 21%
CPA:- $60
CTR:- 2.4%
CPC:- $1.7
Hold Rate :- 19%
Conversion Rate:- 2%

Creative with Hook #2:-

Hook Rate:- 32%
CPA:- $44
CTR: 3.2%
CPC: $1.4
Hold Rate:- 23%
Hold Rate:- 23%

Creative 2 is clear winner & only difference is hook.

You won’t get metrics like Hook rate, Hold rate in Facebook, You’ve to create these custom metrics.

Here’s how to create these custom metrics:-

(i) Hook rate = 3 Second View/Impression * 100
(ii) Conversion rate = purchase/ landing page * 100
(iii) Hold rate = 25% Video view / 3 Second view view * 100

This is how you affectively test & analyse creatives

Also, When you test Creatives, If nothing is working break it down & analyse each metrics & improve part that’s not performing.

Here’s how to improve based on metrices:-

[Harvey Karalić @HrvojeKaralic]

Underrated insight: A lot of people don’t read product descriptions. But nearly all browse through the images.

Use your product image carousel to convey the main product features and benefits.

[Rex Rold @RexRold]

@maxctrr SEND

[Rex Rold @RexRold]

@FedotOff90 Video

[Rex Rold @RexRold]

@alex_momeni pp

[Samuel Onuha @SamuelOnuha]

My product research strategy is unmatched.

I showed it to a friend, he found a winner and is now doing $100k a month with it in weeks.

Instead of holding this strategy for myself,

I am going to give to you all today so I can just break X

This is advice from a $35,000,000 DTC founder:

Step 1: The Concept Hunt.

You’re going to start off by searching for a concept.

You can look into current trends or what’s performing well recently.

If you don’t know how, it’s all packed into Facebook and TikTok ad libraries.

These are the perfect place to uncover what’s holding the audience’s attention.

Then, head to sites like Thing Testing to look for other unique brands that are holding attention.

But don't stop there.

Now use, SimilarWeb to gauge the traffic of these unique sites.

If you find high traffic, you’ve found yourself a new promising territory.

Step 2: The Market Match

Once you've spotted a killer product in one market, say the US, your next move is to find a new playground where this product hasn't been exploited yet.

You could test it in France or Germany.

This is how you’re going to make a market match.

But it's basically about transplanting success from one place to another.

Step 3: Crunching Numbers

Before you pull the trigger, you need to know the weight of what you’ve picked…

(not literally)

But you need to check out the cost of goods on Alibaba

Because you’re looking for a solid Buy Efficiency Ratio (BER).

I suggest aiming for a BER under 1.7.

So that you have a higher chance of being profitable.

Step 4: Brand

Now you need to treat your brand as a flag.

What do I mean?

Ask yourself what are you trying to represent?

Who are you trying to reach?

Pick colors and logos and find a voice for your content.

For example, if I was running a hypewear brand,

I’d use a bold voice to hold the audience.

You’re trying to ensure your model mirrors your ideal customer's appearance.

Step 5: Creatives

You have to know your competition for this one.

Engage with their content, act as their audience

And find out what their audience likes.

If you find creatives with high engagement or views, make it better

Then use that winner

You can also go down the route of UGC to create a more stable and longer run for your store.

Step 6: Pull the Trigger

Now that you have your creatives in place,

You’re going to set off a CBO or Advantage+ campaign.

Make sure you make the right choice there because you want this to be successful.

Then, set a $100-$150 budget and monitor it closely

Decide whether it’s working, and you need more time or whether it’s time to pull the campaign back in and restart.

Lastly (and I see this mistake a lot)

Do not overstock on your first try.

Test the waters with enough inventory to get started

And stay agile to adjust your course.

If you overcommit, you’ll put yourself in a tough spot, and that’s the last thing you want.

So there you have it, the masterclass on product research strategy, direct from a seasoned dropshipper.

With this, even a rookie can find their way to profitable sales.

[Rex Rold @RexRold]

@YoussefEcom Qure