86% marketers use VSL's in marketing campaigns
Why?
Video Sales Letters attract customers that text simply can't.
You're not leaving your message to the imagination, you're visualizing it.
VSLs make easier sharing information that convinces the target audience to take action.
They're packed with emotional punches. VSLs eliminate the need for the audience to try to interpret what you're trying to convey.
Instead, it fully conveys the emotional intent, enhancing the effectiveness of the marketing campaign.
Not a popular opinion, but...
The duration of your VSL doesn't matter. If it takes 1 hour to deliver your service, then it takes 1 hour
Don't sell the CALL, sell the service
Not a popular opinion, but...
The duration of your VSL doesn't matter. If it takes 1 hour to deliver your service, then it takes 1 hour
Don't sell the CALL, sell the service
Animated VSLs are underrated...
They are much more effective on LP than an "ImAngadzhi style" video.
Simple, visually appealing, and much easier to visualize your message.
But don't forget that associating your face and voice with your service comes with many advantages.
Fancy edits don't make much money in VSL.
Quite the opposite...
Your customers will perceive your video as unserious and cluttered.
VSLs convert.
Keep it clean and focus on delivering your service's essence as effectively as possible,
and solving your customer's problem.
So, let's discuss the opening line. The HOOK.
Think about it this way:
Have you ever watched YouTube, been interrupted by an ad break, hovered over the skip button but didn't click?
This is likely because whatever they initially said was good enough to intrigue you from the get-go.
Use these:
Short, relevant inquiries that evoke emotions.
Statements that immediately challenge a belief.
Concise descriptions of a pain point.
Attention-grabbing inquiries about something they truly desire/require.
So, let's discuss the opening line. The HOOK.
Think about it this way:
Have you ever watched YouTube, been interrupted by an ad break, hovered over the skip button but didn't click?
This is likely because whatever they initially said was good enough to intrigue you from the get-go.
Use these:
Short, relevant inquiries that evoke emotions.
Statements that immediately challenge a belief.
Concise descriptions of a pain point.
Attention-grabbing inquiries about something they truly desire/require.
The Wim Hof Method changed my life.
A few months ago, I had to give up coffee and needed something to energize me.
I found it.
Daily 5-minute breathing exercises and cold showers unleash incredible powers within you.
Try it.
Fancy edits don't make much money in VSL.
Quite the opposite...
Your customers will perceive your video as unserious and cluttered.
VSLs convert.
Keep it clean and focus on delivering your service's essence as effectively as possible,
and solving your customer's problem.
The Wim Hof Method changed my life.
A few months ago, I had to give up coffee and needed something to energize me.
I found it.
Daily 5-minute breathing exercises and cold showers unleash incredible powers within you.
Try it.