RICH | 💭

Non-Conformist | Helping you master your mind to maximize your skills, marketing, writing | Focused on strategies & actionable insights | 🐺

[RICH | 💭 @RichExpression]

“Free” time is not a thing

Everything is an transaction of value.

So naturally, Cost are involved

This powerful mental hack will change the way you make decisions in your life forever
(Thread👇🏽)

[unusual_whales @unusual_whales]

Waymo's autonomous vehicles see dramatically lower crash rates than human drivers:

[Mubbu @wizofecom]

If you're trying to build a personal brand in 2025, you need to understand this first:

There are only 4 archetype personas that your personal brand can be built around

And which one you choose has everything to do with your personality, stage of business, and goals.

Let’s break it down:

1. The Newsman

This founder is the NEWS of their industry.

→ Constantly shares new trends, market shifts, product launches
→ Gives expert commentary and perspective
→ Becomes the go-to account for team members and execs looking to stay sharp

They shape how their industry reacts to the news they share.

Ideal for: Strategists, operators, and consultants who want to be seen as industry staples and generate trust across teams.

2. The Contrarian

This one breaks the echo chamber.

→ Hot takes backed by real experience
→ Anti-fluff, anti-pandering, but still rooted in logic
→ Often shares “this didn’t work for me” lessons most are afraid to say out loud

You can’t fake this one. You need to have a multi-7 or 8-figure exits, deep track record, or rare industry access otherwise you look like a disagreeing clown.

Perfect for: Seasoned founders and operators with the experience to prove it.

3. The Builder in Public

Think of X/LinkedIn like your founder diary.

→ Shares wins, losses, pivots, and learnings in real-time
→ Makes people root for you
→ Grows a loyal base that watches your business evolve episode by episode

When it works, you start to attract people who want to buy from you.

Perfect for: Bootstrapped founders, indie hackers, early-stage builders with real proof of work.

4. The Flexer

Controversial but effective.

→ Leans on lifestyle, status, numbers
→ Gets tons of traffic from 16-23 yr olds
→ Grows fast but often lacks depth of trust

It works, but it comes at a cost of reputation, scrutiny, longevity. Not advised for everyone.

Perfect for: Info product founders, coaches, or creators who care most about visibility.

So which one should you choose?

The one that aligns most naturally with your personality but stretched slightly for engagement.

Personal branding is a game of relatability and repetition. You want people to know exactly what to expect when they land on your profile.

[RICH | 💭 @RichExpression]

It’s all a process, take your time with it

[Wealth Squad Chris @Chrissssjohnson]

Once you realize most of us have less than 10,000 days left on this planet you’ll put freedom and spending your time on your own terms over almost everything else

[Cori Bush @CoriBush]

From 1619 to 1865, the US benefited from over 222 million hours of unpaid, dehumanizing, forced labor by enslaved black people per scholars. This labor- primarily the production of tobacco, rice, sugar, and cotton- would be valued at over $97 trillion today. Built off the backs.

[RICH | 💭 @RichExpression]

@SenatorMendoza2 @XaviercMiller The most lyrically acclaimed artist of our time & Pulitzer Prize winner, but talentless, yeah okay buddy.. keep hiding behind the anon account.

[RICH | 💭 @RichExpression]

@bennyjohnson Ah yes, the well known “mumbling pagan cultist” who won a Pulitzer & one of the most lyrically acclaimed artist of our time. Solid analysis.

[19keys @19keys_]

By time people understand your value , your worth more.

[Punch TDE @iamstillpunch]

Whattheytalmbouttheyainttalmboutnothing.

[Ray Vaughn @rayvaughn]

Kendrick is the best rapper alive. Period.

[RICH | 💭 @RichExpression]

@19keys_ My same thought. For the love of money.

[Dan Carney @DanManCarney]

Jake Paul should fight Joe Biden next

[19keys @19keys_]

My ancestors died for my right to build wealth & power.

[unusual_whales @unusual_whales]

Canada's inflation rate fell to 2% in August 2024, Statistics Canada reports, hitting the Bank of Canada's target.

[RICH | 💭 @RichExpression]

Don’t feel bad about taking time with your vision -

Stay intentional

[GOOD JOB LARRY 🍊 @LarryJuneTFM]

No matter what, keep going. You gotta design your life the way you want it.

[Shannonnn sharpes Burner (PARODY Account) @shannonsharpeee]

No way they made a pause compilation lmaoo Jaron ennis post fight press conference hilarious man 🤣🤣🤣🤣🤣🤣🤣🤣🤣

[$ @varsworld]

the best outfits start with a shower.. pls remember that.

[DAN KOE @thedankoe]

Self-confidence is doing the difficult thing whether you want to or not and realizing it wasn't that difficult in the first place, then repeating the process over and over again until it becomes a part of who you are.