Rich Smith

Executive Advisor + CMO + Speaker using behavioral science to help you master your marketing. Helping CEOs understand their Why and Win with strategy they trust

[Rich Smith @RichMSmith]

Struggling with a frozen sales pipeline? Most reps blame their product, pricing, or competitors. The truth? It all comes down to buyer psychology.

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Listen to this incredible case study on how offering free, face-to-face consultations builds insane customer loyalty and turns a one-time checkout into recurring, monthly revenue.

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Brick-and-mortar stores know that paying human sales associates is an investment that pays for itself. Yet, most high-consideration e-commerce transactions happen with zero human contact.

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Struggling with stalled deals and lengthening buying cycles? Many sales reps and founders blame new tariffs and trade policies, but the actual deal-killer is uncertainty.

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Buyers don't evaluate your company feature by feature. They pick one impression and infer everything else from it. That's the Halo Effect — and it's either working for you or against you. New post on how to build it deliberately.

https://t.co/ABcAWAkscf

[Rich Smith @RichMSmith]

Your product might be exactly the same, but the solution you sell changes entirely based on your customer. A masterclass in positioning your B2B software for a specific niche!

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Sometimes the best way to grow your startup isn't finding new customers—it's doubling down on the ones you already have.

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice

[Rich Smith @RichMSmith]

One of the biggest mistakes leaders make is failing to create a safe space for opposing viewpoints. Disagreeing doesn't mean someone isn't a team player—it means they are invested in helping the business find the right answer.

Check out the full episode: https://t.co/NMY6CjLlmu

[Rich Smith @RichMSmith]

Most salespeople think a frozen, uncertain market means buyers are completely closed off to new vendors. They are wrong.

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

A powerful reminder that sometimes the best way to improve your sales ROI is to stop spreading yourself thin and focus entirely on the niche with the shortest sales cycle. Get those quick wins!

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth

[Rich Smith @RichMSmith]

Traditional long-term office leases can be a massive drain on a startup's cash flow. In this clip, we discuss how a remote-first mindset gives you the ultimate flexibility.

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth #Marketingstrategy

[Rich Smith @RichMSmith]

Sometimes the things you think are helping your business are actually holding it back. The fear of changing the status quo can blind you to inefficiencies.

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth #Marketingstrategy

[Rich Smith @RichMSmith]

Countdown clocks and "limited time" offers are losing their effectiveness. When everything is urgent, nothing is. Real urgency comes from relevance, not gimmicks. If it actually matters to your buyer right now, you don't need to shout for them to hear you.

[Rich Smith @RichMSmith]

Bleeding cash? The first step to fixing your burn rate is building a dedicated leadership team to hold every expense accountable.

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice

[Rich Smith @RichMSmith]

In behavioral science, "loss aversion" makes us hold onto things just because they are familiar—even when they aren't working.

Check out the full episode: https://t.co/NMY6CjLlmu

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice

[Rich Smith @RichMSmith]

Stepping in as a first-time CEO is tough, but doing it when the balance sheet is upside down is a whole different beast.

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice

[Rich Smith @RichMSmith]

In high-stress market conditions, buyers don't default to the incumbent vendor because they are superior—they default to them because change equals compounding risk. When trade policies are volatile, stability is at a premium.

#Businessgrowth

[Rich Smith @RichMSmith]

If your website gets exponentially more traffic than your physical locations, shouldn't it feature genuine human-to-human interactions?

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice

[Rich Smith @RichMSmith]

When cash flow is tight, you can't afford long sales cycles. Tomer Azenkot explains why they narrowed their focus from five industry segments down to just one—speeding up sales cycles, improving ROI, and boosting team morale.

Check out the full episode: https://t.co/NMY6CjKNwW

[Rich Smith @RichMSmith]

A crucial reminder that while new leads are exciting, your existing customers are your fastest, most reliable path to higher ROI.

Check out the full episode: https://t.co/NMY6CjKNwW

#Businessgrowth #Startupgrowth #Marketingstrategy #Executiveleadership #Founderadvice