Tom Rich

Marketing strategist, human factor researcher

[Tom Rich @RichThomas]

@EliManning It's a great sandwich, and the MD does a very good one. But, to give credit where it's due, that sandwich was invented by the Town Hall deli in South Orange.

[Tom Rich @RichThomas]

Conflicted feelings about tomorrow? Here's my philosophy: https://t.co/pdEaMw87xX

[Tom Rich @RichThomas]

@ElizabethSRich That was a fun night, and a truly formative experience for you. Mine was Fiddler with Zero Mostel.

[Tom Rich @RichThomas]

@ElizabethSRich Take it from me: she's the finest Line Management Clerk in the five boroughs.

[Tom Rich @RichThomas]

What’s the most underrated #superpower for #MRX #marketresearch? The ability to work with difficult people! Read more at: https://t.co/nAiORm8Y1f

[Tom Rich @RichThomas]

I've been thinking back on what life has been like these past five months. How about you? https://t.co/1X5GsGFsoN

#MRX #marketresearch #reinvention #coolrecipes

[Tom Rich @RichThomas]

OK, people. It's 4:45 on a lazy August Friday afternoon. That means it rounds up to 5:00. Cocktail time!

[Tom Rich @RichThomas]

@cutterboy It’s an abomination. If we’re ever allowed to go to the MOMA again I’m going to finger paint all over The Starry Night, because that’s how I want to see it.

[Tom Rich @RichThomas]

@ElizabethSRich Movies. For goodness sake—NJ gave us motion pictures! What more do you want, world?

[Tom Rich @RichThomas]

The key to brilliant #qualitative #MRX? Collaboration! So excited to be presenting with my colleague @PamGoLiss tomorrow for the #InsightsMRX Summer Skill Building Series. Info and registration: https://t.co/CcfXafy2aV

[Tom Rich @RichThomas]

@EmergeSmarter @ShailiBhatt Shaili's a star!

[Tom Rich @RichThomas]

What's at the heart of all #MRX #Market #Research? Risk! Get my indispensible Perceived Risk Model at https://t.co/l8SOU3YEa7

[Tom Rich @RichThomas]

@IamHenrikM To give a less smart-assish reply:
1. No definitive max. Most would tell you 8-10, but I've done qual/quant hybrid studies where we had 30 in a group.
2. I'd say 3 is the min. Below that we'd call it a dyad interview.
3. I don't think there’s a typical here. Maybe 6-10.

[Tom Rich @RichThomas]

@IamHenrikM To answer your questions:
1. Yes
2. Absolutely
3. Exactly

[Tom Rich @RichThomas]

We’ve been forced recently to look intolerance and hatred right in the eye, and to make an honest assessment of our own ethics. Ethics aren’t about the thoughts in your head. They’re about the things you do. Read more at: https://t.co/k6u6sXfcSd

[Tom Rich @RichThomas]

I'm pretty sure that both of these things can't be true. Perhaps it's not such a great idea to try to address two targets with one ad?

[Tom Rich @RichThomas]

@DeirdreTM You are a certified domestic goddess. And, you know what they say: when the going gets tough, the tough make chive blossom vinegar.

[Tom Rich @RichThomas]

Chive flowers are here! Use them while you can people-- they won't last long.

[Tom Rich @RichThomas]

What's the key to insightful qualitative #MRX analysis? Planning! https://t.co/5wGBmqxl6h