Rick Harrison

Helping B2B startups punch above their weight with clear positioning and messaging that lands.
Strategy Director building after hours.

[Rick Harrison @RickHarrison_]

When your homepage, deck, and pitch all tell a slightly different story, it’s rarely a copy issue. It’s a clarity issue. Late One helps B2B startups sharpen the story underneath it all - so customers get it, teams get behind it, and growth efforts actually land. Follow for more.

[Rick Harrison @RickHarrison_]

You want to stand out, but your offer blends into the crowd. That’s often because the story isn’t focused on the real pain your audience feels. When you find that pain and tell it simply, you'll get noticed.

[Rick Harrison @RickHarrison_]

Pitching feels exhausting when you’re repeating yourself and getting nowhere. Unclear positioning means harder conversations. A sharper story makes every chat feel smoother and more natural.

[Rick Harrison @RickHarrison_]

A strong position means your audience sees you as the answer to their problem, not just another option. Focus on their pain, speak plainly, and watch your story stick.

[Rick Harrison @RickHarrison_]

Struggling to explain what your startup actually does? That fuzzy feeling usually means your positioning needs more clarity. When the story clicks, everything else feels easier.

[Rick Harrison @RickHarrison_]

Clear positioning isn’t about clever words. It’s about simple words that make your audience feel understood. When you nail that, everything else falls into place.

[Rick Harrison @RickHarrison_]

@gregisenberg Starting with 'just...' for anything is terrible.

What's your fav way to follow up @gregisenberg ?

[Rick Harrison @RickHarrison_]

Startups often focus on what they build instead of who they help. The strongest positioning zeroes in on your customer’s real ambition or frustration. That’s where the story starts.

[Rick Harrison @RickHarrison_]

If your message feels like it’s bouncing off walls, it’s not because you’re not trying hard enough. Sometimes the real problem is your audience doesn’t hear what you solve. Clear positioning brings that front and centre.

[Rick Harrison @RickHarrison_]

If your audience can’t say what you do in one sentence, your positioning is too complex. Simplify your story so it’s easy to remember and easy to repeat. That’s how you punch above your weight.

[Rick Harrison @RickHarrison_]

Your startup’s best chance to stand out is not more features. It’s a clear story that shows exactly how you solve a pain your customers feel. Positioning is a clarity problem, not a brand problem.

[Rick Harrison @RickHarrison_]

You know your product is great, but somehow it doesn’t land with your audience. Often that frustration comes from a story that’s too complicated or unfocused. Clear, simple stories get remembered.

[Rick Harrison @RickHarrison_]

Most B2B startups get stuck talking about features. The winners lead with the real problem their customers feel every day. Positioning isn’t about sounding clever. It’s about making your story simple to remember and easy to say.

[Rick Harrison @RickHarrison_]

@HsanC_ Amazing - well done! What’s your product?

[Rick Harrison @RickHarrison_]

If your sales deck, homepage, and pitch all sound slightly different. It’s not a copy issue. It’s a narrative one.

[Rick Harrison @RickHarrison_]

@businessbarista They’re all trying too hard and don’t say anything. Can you be more specific about the problem and how you solve it? They are all very forgetful, don’t try to be clever, be clear.

[Rick Harrison @RickHarrison_]

@thejustinwelsh Rather have someone who knows what they’re doing and can do quality work in minutes than someone taking weeks cos they’ve no idea what they’re doing.

[Rick Harrison @RickHarrison_]

If people keep saying “oh so you’re like [X]” but they’re wrong, your positioning isn’t doing its job.

The right story stops you being seen as just another option. It makes you the obvious choice.

[Rick Harrison @RickHarrison_]

Messaging rule of thumb:
Use “you” for pain, relevance, outcomes

Use “we” only when you’re promising to help and make it clear how.

You’re not the protagonist. You’re the person who helps them stop struggling and move forward.

That’s how clear copy sells.

[Rick Harrison @RickHarrison_]

@theJayAlto This is meta af (and I don’t mean the fb hold do)

[Rick Harrison @RickHarrison_]

@PLBompard Don’t try to sell features my man. Focus on the value/benefit they deliver for your users. How does it solve a pain for them