@clairevo This is so spot on. The only thing that’s missing is when you finally do start to get some sales and feel like you’re moving enough product to expand distribution and talk to other retailers no one will believe you unless you pay $$ to buy your own sales data from the distributor
@aaroncnsltng@willnitze And then even after your carefully plan your channel strategy taking into account timing, mix, contribution etc. everything gets blown up when Costco calls.
@MehtabKarta What makes you say Mr Beast is losing in any way to Eat More? 4 facings vs. 1 facing to start with. And based on the position of Gum this is checkout or impulse consumption. Shelf height is more about the kid’s eyeline, lower is ok. Just having placement here can be seen as a win