Simon Rioux

Spent $30M+ on ads. Most growth advice is from people who couldn’t profitably scale a lemonade stand. I share what actually works.

[Simon Rioux @riouxsim]

@NoLimitGains what a time to be alive

[Simon Rioux @riouxsim]

@fordsmith my wife asked what i was working on... said "nothing much". she knows i'm lying

[Simon Rioux @riouxsim]

fell down a rabbit hole researching beard oil for myself and somehow ended up with a full gtm strategy for a men's grooming startup i'll never launch

checked my google doc later and found:
- supplier contacts in morocco
- 14 tiktok hook variations
- full PDP copy
- abandoned cart & welcome email sequence

can't even moisturize my face without accidentally building a funnel

this is a disease

[Simon Rioux @riouxsim]

your first sentence is a job interview and most of you are showing up in sweatpants wondering why nobody calls back

[Simon Rioux @riouxsim]

@CTtheDisrupter most people running lead gen don't even know you can optimize for value yet

the gap between what's possible in meta and what people actually use is insane

[Simon Rioux @riouxsim]

@TukiFromKL we literally just watched an AI gaslight someone into firing their lawyer and fabricating 40 court filings.

AND the response was "yeah let's give this the nuclear codes" like we're handing car keys to a teenager who just crashed the simulator

[Simon Rioux @riouxsim]

@rohanpaul_ai the timing lines up with when companies started actually deploying ai agents at scale

the 2008 comparison is interesting but this feels different. those jobs came back. these might not.

[Simon Rioux @riouxsim]

@SuccessWithJake nah - you can already tell when something's AI written

the tell isn't that it's AI, it's that someone used it without editing

same way you can spot a bad ghostwriter or a shitty template

[Simon Rioux @riouxsim]

@colincowherd He's literally running the WWE playbook but with NFL players instead of wrestlers.

Genius move - the crossover audience is massive and these guys already know how to sell a fight.

[Simon Rioux @riouxsim]

@sachinyadav699 Missing the most important tool: a problem people actually pay to solve.

Stack doesn't matter if you're building something nobody wants.

[Simon Rioux @riouxsim]

@Tom__Capital lmao the 5am grindset posts are already AI written anyway

we're just cutting out the middleman

[Simon Rioux @riouxsim]

me trying to explain my AI setup to my therapist:

"so basically I hired a robot CEO who manages other robot employees and yes they have a schedule and YES they get benefits (API credits) and honestly they're better at their job than I ever was at mine which is either the future of work or a cry for help idk"

[Simon Rioux @riouxsim]

when she says "come to bed" but you're debugging why your AI agent keeps trying to order pizza at 3am

[Simon Rioux @riouxsim]

@FynCas AI

[Simon Rioux @riouxsim]

@burkisoy app

[Simon Rioux @riouxsim]

@felixhhaas directory

[Simon Rioux @riouxsim]

@kamal_razzak founder

[Simon Rioux @riouxsim]

@DraftKings 69

[Simon Rioux @riouxsim]

@CanadiensEh not drafting him wasn’t a mistake, it was the wright move. in 5 years, slaf will dominate like Rantanen is wright now

[Simon Rioux @riouxsim]

@MikeBartner Every time I remember Owen Power went first overall, I can’t help but laugh—man, that 2021 draft class was sooooooo bad