If you want to grow your Twitter audience, remember the five P's.
1. Personal: Share hard-earned wisdom.
2. Playful: Have fun.
3. Positive: Attract kind people.
4. Peculiar: One-of-a-kind.
5. Prolific: Tweet a lot.
All my favorite Twitter accounts do this.
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For example, if you sell T-shirts, then you can make ads showcasing your products and target people based on location who searched something similar to your product.
3 Awesome Marketing Opportunities in 2020!
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The power of YOUTUBE PRE-ROLL ADS
A lot of people who don’t know about YOUTUBE PRE-ROLL ADS.
YouTube pre-roll ads allows people to see your ad while they are or have searched something similar to your product on you-tube.
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For LinkedIn, you need to be professional when making content because of professionals hang out on this platform a lot.
but you need to produce casual content for Instagram with the intent in mind that a lot of young people hang out here.
3 Awesome Marketing Opportunities in 2020
2. Create content contextual to platforms
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It is very easy to create a piece of content and share across all networks but sadly this trick doesn’t work.
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You can build an audience organically by:
1. Adding your LinkedIn profile link when sending emails from your own or business account. hence increasing reach when people start to interact.
3 Awesome Marketing Opportunities Now!
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Linkedin Organic Reach
LinkedIn’s organic reach is very high just like it was for Facebook in the early years.
The paid ads on LinkedIn are expensive as compared to Facebook but the organic reach is also very high to achieve.
5 S's of Digital Marketing: SAVE
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1. This strategy is about saving your money. How can you minimize spending and increase the responses?
2. Quantify your objectives like
getting 2k new users. 2 criteria to take into note are reach and quality of audience gained.
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3. You can use paid advertisements to gain several users very quickly.
4. A very important step now is relationship building, most people ignore it when their pages grow.
5 S's of Digital Marketing: SPEAK
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1. Speak means how you communicate with your audience. If you are bad at this no matter how good your product is, the attention span of your audience will decrease.
2. In this strategy, you focus on promoting engagements.
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3. You need to stay relevant and provide genuine solutions.For eg if you’re producing content for your client, then the links should redirect the user to what he/she clicked.