Rosemary Bayman

Wedged firmly into the small niche where banking and market research collide.

[Rosemary Bayman @RJBayman]

Congrats ! That’s 3 times in 5 years isn’t it?
https://t.co/ERxj6x8sCa

[Incite @incitemktg]

A huge thanks to @AURA_Insight for awarding us Best Commercial Acumen for the second year in a row. Couldn't be prouder!

[Rosemary Bayman @RJBayman]

Well, they're all at it! AIUI NatWest is also going to launch a "robo advice" service later https://t.co/5au61WWBp2

[Ian Leslie @mrianleslie]

Facebook continues to edge away from micro-targeting and towards a TV model https://t.co/Rr9GCoFP78

[Rosemary Bayman @RJBayman]

This bank instituted a metric of wasted customer hours in order to improve CX- not seen that before https://t.co/muvd3gpuKm

[Rosemary Bayman @RJBayman]

Yup.
Top fund manager likens Trump market rally to dotcom bubble https://t.co/gr6RwnCn9R

[Rosemary Bayman @RJBayman]

Guess they could focus on new relationships, via Gen Z. But yoof can be surprisingly conservative when it comes to banking

[Rosemary Bayman @RJBayman]

And people do feel heavily involved with their main bank. It’s why current account switching is so low.

[Rosemary Bayman @RJBayman]

Plus, Thomson needs to read Conversion Model theory. Ppl don’t need to love their banks to be committed to them; they need to feel INVOLVED

[Rosemary Bayman @RJBayman]

Sure, online providers can steal a good share of the savings market. But this is nothing new https://t.co/sb5WT6TW2U

[Rosemary Bayman @RJBayman]

Love this https://t.co/mrbw7Kc83A

[richard shotton @rshotton]

Canadian ad spies on pedestrians and streams live footage to poster to promote film Snowden https://t.co/9sANZeFu6k

[Incite @incitemktg]

A compelling piece by one of our colleagues, Hannah Potter, on her personal patient research experiences https://t.co/hGA45yFGHY #research

[Rosemary Bayman @RJBayman]

Essential reading: Mark Ritson: The marketing stories that mattered this year https://t.co/XlRWNZ7OkA

[Rosemary Bayman @RJBayman]

Ipsos’s Perils of Perception study is some of the most important work that they do, especially now
https://t.co/zM7oIiz42X

[Ian Leslie @mrianleslie]

The reality of "customer is king": an increasingly tough life for most of the king's subjects https://t.co/HdEU8TFWtm

[Rosemary Bayman @RJBayman]

HMRC has implemented 2FA (and it works!), I’m impressed

[Rosemary Bayman @RJBayman]

Something @incitemktg talks about a lot https://t.co/2jgpnWSey7

[richard shotton @rshotton]

As Black Friday approaches worth noting discounting is like 'bad cholesterol' that destroys destroys brand health https://t.co/YFJ3NKdSO3

[Ian Leslie @mrianleslie]

Some very good advice here on how to write for business purposes https://t.co/0vr1WCBCGX

[Hilary Burkitt @hilaryburkitt]

Interested in the #LivingHomeStandard ? This 40-second explainer will tell you the key facts

[Rosemary Bayman @RJBayman]

Turned out to be a farmer in Devon who drank 7 pints a day of the stuff, whom we had upweighted madly

[Rosemary Bayman @RJBayman]

In a previous life I worked on an alcohol consumption tracker which began showing a huge spike in cider sales...